Social Marketing Blog

Photos get the Most Engagement on Twitter

Photos get the Most Engagement on Twitter image

Last week, Twitter became fully searchable. Now that about 500,000,000,000 Tweets will be searchable, we wanted to examine a representative sample of 1 million branded Tweets to see what they would look like, and how they engage Followers.

Measuring The Social Health of Top Fashion Brands

Measuring The Social Health of Top Fashion Brands image

Fashion brands have capitalized on social media like no other industry. These platforms have offered a window to display their near-flawless images and beautifully presented products to fashion-obsessed followers. These networks have become the epicenter for their marketing strategies - making fashion one of the most competitive verticals in social.

How to Optimize Paid and Organic on Facebook

How to Optimize Paid and Organic on Facebook image

The News Feed is as competitive as ever, having strong paid and organic content strategy has never been more important for marketers on Facebook®. Here are some tips on how to get the most of your content and your ad budget.

Socially Devoted Q3: Customer Care Goes Social

Socially Devoted Q3: Customer Care Goes Social image

The Socially Devoted results for Q3 are in. While there are fewer Socially Devoted brands than a year ago, the gap in performance between the Socially Devoted and the brands that are not focused on social customer care has continued to grow. Good social customer care pays dividends, and brands need to start putting our recommendations to practice.