We track and analyze over 60,000 Facebook brands. It may seem shocking, but of the 1,723 brands that met our Smart Storytellers benchmark, only 144 of them were Socially Devoted - that’s just 8%!
This just in: social media marketers have done more than just walked away from using YouTube for video content - they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.
On Facebook, 18% of brands globally still maintain closed walls - meaning over 3 billion user connections lack adequate customer service. That’s a significant loss in a world where social plays an instrumental role in business; there’s never been a better time to commit your brand to becoming dedicated to social customer care.
Garanti has changed the idea of what it means to bank in one of the world’s fastest-rising social economies, placing them at the forefront of their industry. Come see them at Engage NYC in 2014.
Crafting a content strategy is the first challenge brands face on social; the second is monitoring their performance to improve. Socialbakers has cleverly designed the Smart Storytellers to lessen those difficulties.
Zach King is one of the most recognizable and talented Viners in the world. At Engage NYC, he will share his approach to making incredible content for brands like Chrysler, Intel, Hewlett-Packard, Starbucks, and Marvel Studios, and break down his process for creative types everywhere.
Can’t make it to New York City on October 23rd for the world’s best social media conference? Not to worry - now you can take in all the latest data, insights, and industry-leading case studies from the comfort of your local cinema with a Socialbakers team on-hand, and plenty of opportunities to network with other marketers in your city!
We’re excited to welcome back Lenovo’s Rod Strother to Engage NYC where he will share how Lenovo and Socialbakers are continuing to collaborate on defining how we benchmark brand performance on social.
Nestlé is one of the largest FMCG brands in the world, as well as one of the most active on social media. They produce more than 1,500 pieces of unique digital content every day!
Join us at Engage NYC to learn the secrets to success in social customer care from Lionel Fumado, Head of Social Media at Orange, one of the top 10 brands for customer care on Facebook globally.