Hot on the heels of our Social Insights events in Istanbul and Dubai last week, we look at both Turkey and the UAE's social customer care for Q3 2014, and find one serious issue.
Brands continue to make progress toward answering all customer questions on Facebook. The biggest problem, though, is how long they’re taking to do it.
Now that every one of the roughly 500,000,000,000 Tweets ever published will be searchable, we wanted to examine a representative sample of 1 million branded Tweets to see what they would look like, and how they engage Followers.
Fashion brands have capitalized on social media like no other industry. These platforms have offered a window to display their near-flawless images and beautifully presented products to fashion-obsessed followers. These networks have become the epicenter for their marketing strategies - making fashion one of the most competitive verticals in social.
Socialbakers' own Bob Gearing talks about why he began growing out his mustache each November, and how social can change the course of fundraising.
Some brands have embraced both Global and local Pages on Facebook®; others have shied away from them. Our data shows that there are benefits to utilizing both types of Pages, but local Pages really seem to be a great way to efficiently engage your audience
We’ve integrated Twitter Ads into Socialbakers’ Ad Analytics. Now, advertisers can create performance goals, automatically boost top-performing content, and stop under-performing campaigns on both Twitter and Facebook from one easy-to-use solution.
Around this time last year, demand on Facebook and Twitter stood at about the same number: 1.5 million user posts to brand pages. Fast forward to now and the situation has changed significantly. In Q3, about 3.2 million questions were asked of brands on Twitter - double the amount from last year and double the amount of questions asked on Facebook.
The News Feed is as competitive as ever, having strong paid and organic content strategy has never been more important for marketers on Facebook®. Here are some tips on how to get the most of your content and your ad budget.
A Socialbakers study shows that Local Pages are the best bet for gaining interactions, beating out Global Pages by a wide margin with better localized content. Local Pages are also able to deliver more content and have a higher promotion efficiency.