Gaming, smartphones and tablets, oh my! The top electronics this Christmas vary in size and shape, but all introduce an exciting new wave of mobile and online media. We decided to come up with our own Top 10, and because we love data we couldn’t just cherry pick! Below is the Socialbakers Top 10 Gadgets This Christmas based on 24 hours of Twitter mentions.
This year has been a learning lesson for those of us in social media. Just by watching a simple analytics chart, one could see where the social sphere is headed - especially when it comes to brand communications. Instead of long and drab charts or lists, the Socialbakers team decided to make this year easy on the social addicts out there and make a video instead - after all, social is more popular than TV!
For our third round of Engage Highlights, we’re putting the spotlight on world-class experts in social content and customer care. Get reacquainted with Sam Wilson, Katy Phillips and Virginie Cleve as they represent their brands and tell their stories at Engage NYC 2013.
For the holiday season, social media managers are thinking about the best ways to drive engagement and return on investment from their Pages. We’ve taken a look at some of the best content created for Black Friday by retailers and e-commerce Pages, and their activity last Christmas, to come up with our Top 10 tips for high performance this holiday season.
Bitcoin might be the least understood story making headlines this year, but the digital currency is turning heads from the deep web to the US Senate. Whether you’re stocking up on Bitcoin, or awaiting a crash, our study reveals an interesting correlation between Bitcoin’s value and activity on social media.
In Sharing Brand’s Stories, the final session at Engage NYC 2013 on November 21, we were honored to welcome onstage Intel’s Jennifer Lashua and Pernod Ricard’s Jeremie Moritz. Both discussed the challenges of “glocal” social media publishing, that is global brand appeal with local insights. See below for complete videos of their presentations and panel discussion!
Created by marketers in 2005, Cyber Monday is the e-commerce counterpart to Black Friday. E-commerce brands, from large (such as Amazon and eBay) to small, offer customers majorly discounted prices on things such as electronic goods, or on the price of delivery. For e-commerce brands, the two days function as a double opportunity to make a ton of sales. But how does their strategy and their success differ from Friday to Monday?
We look into how companies in both Retail and E-Commerce brands in the U.S are handling the demand in the build-up towards Black Friday.
Engage NYC 2013 was our biggest social media event of the year. We got to hear from leading brands and agencies in social care, and learned their stories and insights on creating some of the world’s best digital content and service. There were so many excellent presentations we couldn’t possibly pick a favorite, but here are two highlights we’d like to share. Look out for more Engage highlights coming soon!
Black Friday is the day that one third of all Americans go shopping – with an estimated $11.4 billion spent on that day alone in 2012 in the retail sector. When combined with Cyber Monday, it’s claimed by Deloitte that 47% of us will be shopping online during this time.