October 2012 Social Media Report: Facebook Pages in the United Kingdom
October Socialbakers Regional Reports come with new metrics, new format, and the biggest improvement – country benchmarking!
With the recent event of releasing new Q3 results for Socially Devoted industries, you can notice new conditions for brands to meet the standard’s criteria: Socially Devoted brands are now ranked by number of questions they answered minus question that were unanswered. At the same time, brand’s Response Rate, which you can find in the middle column, must not fall below 65%. A newly added metric in the Socially Devoted Section is Response Time, which allows you to see the average time it takes a brand to respond to user questions posted on its wall.
Benchmark your page against the country average!
We believe that one of the biggest advantages for every marketing professional is understanding how the brand is doing compared to others. Therefore, we included country benchmarks for two of the most important sections of the Regional Reports: Average Engagement Rate, which shows the average engagement of all brands in your country. Second benchmark is Average Response Rate, which shows how responsive the brands are on average. These benchmarks now empower managers of any local business to understand the brand’s performance as well as learn about the areas of improvement.
We hope you’ll find Socialbakers new Regional Reports as useful as we do. As a bonus, we now prepare every report in html format. It offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics. Furthermore, under the section that lists brands and media Pages by the number of Facebook fans, you can find a link that will redirect you to the full list of Pages in your country.
Enjoy!
Facebook Pages in the United Kingdom
Socialbakers social media report
October 2012
33 MILLION Total Number of Facebook Users in the United Kingdom
Top 10 FB Brands in the United Kingdom
by Number of Fans
| Figures in thousands | ||
| 1 | Amazon UK | 2 515 |
| 2 | Cadbury Creme Egg | 2 352 |
| 3 | Cadbury Wispa | 1 947 |
| 4 | GloSticks | 1 325 |
| 5 | iTunes (UK) | 1 299 |
| 6 | Nando's | 1 263 |
| 7 | Gain | 1 230 |
| 8 | Next | 1 129 |
| 9 | Pepsi Max | 1 092 |
| 10 | Lynx | 1 076 |
Top 10 FB Media in the United Kingdom
by Number of Fans
| Figures in thousands | ||
| 1 | BBC World News | 2 303 |
| 2 | Sky Sports | 1 674 |
| 3 | BBC Radio 1 | 1 197 |
| 4 | Capital FM | 847 |
| 5 | Just-Eat.co.uk | 736 |
| 6 | The Sun | 628 |
| 7 | Travel Channel | 618 |
| 8 | FHM | 606 |
| 9 | BBC | 603 |
| 10 | Kiss FM (UK) | 558 |
Top 5 FB Brands in the United Kingdom by Average Engagement Rate
| 1 | Petplan UK | 2.2691 % |
| 2 | Laithwaites Wine | 1.8009 % |
| 3 | LateRooms.com | 1.7888 % |
| 4 | Appliances Online | 1.6377 % |
| 5 | RAF Benevolent Fund | 1.4773 % |
Average Engagement Rate 0.1999 %
Top 5 Socially Devoted FB Brands in the United Kingdom
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 | Sky | 75 Min | 83 % | 513 |
| 2 | Virgin Media | 460 Min | 76 % | 429 |
| 3 | Next | 38 Min | 91 % | 357 |
| 4 | Argos | 116 Min | 87 % | 332 |
| 5 | boohoo.com | 18 Min | 91 % | 256 |
Average Response Rate 48 %
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Report Details
Data Range: October 1, 2012 to October 31, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond to user wall posts.
Response Rate: The percentage of user wall posts that get responded to by the company.
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