We are excited to announce that we have raised $6 million in funding to further expand our leading social media measurement platform! Index Ventures led the current round, with additional funding from first-round investors such as Early Bird Ventures.
This is why we feel a great deal of responsibility to improve our current products and develop new ones. All with one in mind: to help marketers and brands target campaigns across social media channels with the confidence and competitive insights required to effectively generate tangible returns. As a strongly analytics oriented company, we believe that brands need to analyze their performance in the context of their competition and overall industry with the help of benchmarks and deeper insights.
“There is no question that Socialbakers lead this space. Their name is now synonymous with intelligent social media measurement and benchmarking,” said Partner at Index Ventures, Jan Hammer. “With a management team as deeply committed to becoming the authority in social media measurement, it is both a pleasure and exhilarating to be part of their astonishing business.”
We Will Expand Our Global Reach And Further Customize Our Products
Over the last two years, we extended our team throughout our Prague, Munich, London, Paris and San Francisco offices, and have recently opened new bases in Sao Paolo, Mexico City, Dubai and Istanbul. This funding will not only allow Socialbakers to expand its global reach, but also continue to customize the product in order to address the individual needs of our clients.
“With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,” said Socialbakers CEO Jan Rezab.
More than a fifth of Fortune 500 companies are clients of Socialbakers and we are trusted by some of the biggest brands in the world, such as Nestle, Henkel, LVMH, Vodafone, McDonald’s and many more. Over 450,000 brands and marketing executives rely on Socialbakers’ comparative analytics platform to measure social media performance throughout the major networks, including Facebook, LinkedIn, Twitter, YouTube and Google+. Currently, Socialbakers.com is the most-cited source for global media statistics, with more than 10 million pages and places indexed.
For more information, download the press release here