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November 2012 Social Media Report: Facebook Pages in the United Kingdom
November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!
Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:
1. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.
2. Top content posted in your country
Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.
Enjoy!
Facebook Pages in the United Kingdom
Socialbakers social media report
November 2012
34 MILLION Total Number of Facebook Users in the United Kingdom
Top 10 Facebook Brands
by Number of Fans
| 1 |  Amazon
UK |
2 926 762 |
| 2 |  Cadbury
Creme Egg |
2 363 760 |
| 3 |  Maximum
Respect for the British Armed Forces supporting the RBL |
2 083 494 |
| 4 |  Cadbury
Wispa |
1 948 764 |
| 5 |  Galaxy
Chocolate |
1 877 336 |
| 6 |  Maltesers |
1 613 313 |
| 7 |  GloSticks |
1 343 824 |
| 8 |  iTunes
(UK) |
1 328 110 |
| 9 |  Nando's |
1 287 953 |
| 10 |  Gain |
1 271 960 |
Top 10 Facebook Media
by Number of Fans
| 1 |  Sky
Sports |
1 698 012 |
| 2 |  BBC
Radio 1 |
1 228 536 |
| 3 |  Capital
FM |
862 233 |
| 4 |  Travel
Channel |
661 052 |
| 5 |  MTV
UK |
641 540 |
| 6 |  The
Sun |
636 583 |
| 7 |  BBC |
622 529 |
| 8 |  FHM |
619 501 |
| 9 |  Kiss
FM (UK) |
564 371 |
| 10 |  Peep
Show |
550 928 |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.216 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  LateRooms.com |
53 % | 2.9398 % |
| 2 |  Appliances
Online |
64 % | 2.6817 % |
| 3 |  Petplan
UK |
16 % | 1.9138 % |
| 4 |  Jo
Malone London |
26 % | 1.8000 % |
| 5 |  Mercedes-Benz
Vito Sport |
90 % | 1.6869 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 53.05 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Virgin
Media |
542 Min | 91 % | 683 |
| 2 |  Argos |
144 Min | 92 % | 620 |
| 3 |  Next |
41 Min | 93 % | 358 |
| 4 |  Boots
UK |
292 Min | 96 % | 355 |
| 5 |  boohoo.com |
15 Min | 90 % | 302 |
Appliances Online shared a photo
12th November 2012
Most Engaging Post
- 056k Total Interactions
- 051k Likes
- 4281 Comments
- 10.6% Engagement Rate
Asda shared a photo
28th November 2012 
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Most Engaging Post
- 041k Total Interactions
- 039k Likes
- 0914 Comments
- 7.19% Engagement Rate
Appliances Online shared a photo
29th November 2012
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Most Engaging Post
- 035k Total Interactions
- 033k Likes
- 1830 Comments
- 6.00% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
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Insights
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