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November 2012 Social Media Report: Facebook Pages in Switzerland
November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!
Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:
1. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.
2. Top content posted in your country
Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.
Enjoy!
Facebook Pages in Switzerland
Socialbakers social media report
November 2012
3 MILLION Total Number of Facebook Users in Switzerland
Top 10 Facebook Brands
by Number of Fans
| 1 |  AXE
Effekt |
336 305 |
| 2 |  ok.- |
246 335 |
| 3 |  Ricola |
240 535 |
| 4 |  Bally |
198 658 |
| 5 |  Sony
Mobile DE |
188 928 |
| 6 |  Playboy
Fragrances - Deutschland Österreich Schweiz |
169 260 |
| 7 |  Swisscom |
161 194 |
| 8 |  Orange
CH |
136 748 |
| 9 |  Migros
Ice Tea |
133 906 |
| 10 |  Mammut |
110 725 |
Top 10 Facebook Media
by Number of Fans
| 1 |  Dinge,
die die Welt nicht braucht. |
96 746 |
| 2 |  DRS
3 |
67 851 |
| 3 |  Couleur3 |
48 188 |
| 4 |  MTV
Switzerland |
43 636 |
| 5 |  Energy
Bern |
33 518 |
| 6 |  Crans
Montana |
18 478 |
| 7 |  Thomas
Hutter's Social Media Blog |
17 956 |
| 8 |  120
SECONDES - COULEUR 3 |
16 516 |
| 9 |  Radio
Argovia |
15 943 |
| 10 |  Radio
Zürisee |
8 826 |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.649 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Leica
Geosystems |
52 % | 3.5953 % |
| 2 |  eat.ch |
37 % | 2.7446 % |
| 3 |  Lindt,
Maître Chocolatier - Switzerland |
49 % | 2.1347 % |
| 4 |  Mercedes-Benz
Switzerland |
9 % | 1.4499 % |
| 5 |  Discover
Lugano - Ticino, Switzerland |
44 % | 1.4279 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 67.24 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  SBB
CFF FFS |
168 Min | 88 % | 160 |
| 2 |  Swisscom |
505 Min | 88 % | 133 |
| 3 |  Sunrise |
928 Min | 79 % | 80 |
| 4 |  Orange
CH |
1,206 Min | 79 % | 43 |
| 5 |  digitec
AG |
1,045 Min | 67 % | 22 |
Longines Watches shared a photo
30th November 2012 
Most Engaging Post
- 8358 Total Interactions
- 7845 Likes
- 0172 Comments
- 11.2% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
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