MUNDIAL DE CLUBES! Quem leva a melhor nesse confronto? Chelsea ou Corinthians? CURTA ou COMPARTILHE!
November 2012 Social Media Report: Facebook Pages in Brazil
November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!
Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:
1. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.
2. Top content posted in your country
Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.
Enjoy!
Facebook Pages in Brazil
Socialbakers social media report
November 2012
63 MILLION Total Number of Facebook Users in Brazil
Top 10 Facebook Brands
by Number of Fans
| 1 |  Guaraná
Antarctica |
9 532 024 |
| 2 |  Skol |
9 141 726 |
| 3 |  L'Oréal
Paris Brasil |
5 237 695 |
| 4 |  Hotel
Urbano |
5 110 354 |
| 5 |  Lacta
Oficial |
4 802 115 |
| 6 |  Bis |
3 958 021 |
| 7 |  Itaú |
3 529 852 |
| 8 |  Halls
Brasil |
3 410 277 |
| 9 |  Cerveja
Bohemia |
3 386 609 |
| 10 |  Trident
Brasil |
3 071 739 |
Top 10 Facebook Media
by Number of Fans
| 1 |  Multishow |
5 050 608 |
| 2 |  Esporte
Interativo |
4 913 051 |
| 3 |  Telecine |
3 469 638 |
| 4 |  SporTV |
3 274 081 |
| 5 |  Terra |
2 804 819 |
| 6 |  Nat
Geo Brasil |
1 977 708 |
| 7 |  Mundo
ESPN |
1 940 789 |
| 8 |  Canal
GNT |
1 785 337 |
| 9 |  UOL |
1 669 966 |
| 10 |  CQC
na Band |
1 613 355 |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.164 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Danone
Baby Brasil |
N/A | 8.1528 % |
| 2 |  ClickDoe |
53 % | 3.3181 % |
| 3 |  Grande
Hotel Senac |
47 % | 3.0028 % |
| 4 |  Equilíbrio
- Total Alimentos |
173 % | 2.8864 % |
| 5 |  Frontline
Brasil |
35 % | 2.2518 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 37.18 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  SKY
Brasil |
51 Min | 89 % | 832 |
| 2 |  Privalia
Brasil |
243 Min | 83 % | 311 |
| 3 |  TAM
Airlines |
190 Min | 90 % | 303 |
| 4 |  Peixe
Urbano |
158 Min | 83 % | 277 |
| 5 |  Bradesco |
40 Min | 81 % | 229 |
BrahmaSeleção shared a photo
27th November 2012 
Most Engaging Post
- 102k Total Interactions
- 065k Likes
- 8858 Comments
- 3.54% Engagement Rate
Skol shared a photo
12th November 2012 
A gente tá louco pra te ver :*
Most Engaging Post
- 092k Total Interactions
- 041k Likes
- 1671 Comments
- 1.05% Engagement Rate
BrahmaFla shared a photo
13th November 2012 
MAIOR DO MUNDO! Olhem aí os atores Vin Diesel e Dwayne Johnson com o MANTO SAGRADO! Essa camisa cai bem em todas as pessoas, é nítido o prazer que todos tem em vesti-la. Quem tem orgulho do Flamengo, CURTE AÍ! Rafael França/FlaImagem.
Most Engaging Post
- 088k Total Interactions
- 049k Likes
- 3712 Comments
- 4.74% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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