November 2012 Social Media Report: Facebook Pages in Germany
November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!
Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:
1. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.
2. Top content posted in your country
Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.
Enjoy!
Facebook Pages in Germany
Socialbakers social media report
November 2012
25 MILLION Total Number of Facebook Users in Germany
Top 10 Facebook Brands
by Number of Fans
| 1 |  Amazon.de |
2 133 672 |
| 2 |  McDonald's
Deutschland |
1 916 802 |
| 3 |  New
Yorker |
1 886 051 |
| 4 |  stylefruits |
1 615 072 |
| 5 |  Lidl |
1 460 832 |
| 6 |  Kinder
Riegel |
1 352 713 |
| 7 |  Lufthansa |
1 194 625 |
| 8 |  nutella
Deutschland |
1 105 609 |
| 9 |  Wooga |
1 072 215 |
| 10 |  dm-drogerie
markt Deutschland |
1 002 970 |
Top 10 Facebook Media
by Number of Fans
| 1 |  PromiFlash |
2 325 102 |
| 2 |  Galileo |
1 317 337 |
| 3 |  TV
total |
1 112 470 |
| 4 |  spieletipps |
1 048 655 |
| 5 |  ProSieben |
1 013 024 |
| 6 |  DMAX |
933 377 |
| 7 |  Bild |
820 943 |
| 8 |  MTV
Germany |
605 123 |
| 9 |  RTL |
546 830 |
| 10 |  BRAVO |
546 755 |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.330 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Pedigree
Deutschland |
704 % | 8.1928 % |
| 2 |  buch.de |
640 % | 4.4160 % |
| 3 |  SYOSS |
194 % | 3.2265 % |
| 4 |  Deutsche
Vermögensberatung AG - DVAG |
66 % | 3.1559 % |
| 5 |  BeeDees
Deutschland |
665 % | 2.5728 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 67.64 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  DB
Bahn |
74 Min | 91 % | 1 179 |
| 2 |  o2
Deutschland |
425 Min | 83 % | 856 |
| 3 |  Telekom-hilft |
192 Min | 88 % | 738 |
| 4 |  dm-drogerie
markt Deutschland |
141 Min | 71 % | 690 |
| 5 |  stylefruits |
152 Min | 94 % | 683 |
stylefruits shared a photo
28th November 2012
Most Engaging Post
- 089k Total Interactions
- 084k Likes
- 1815 Comments
- 5.50% Engagement Rate
stylefruits shared a photo
11th November 2012
Most Engaging Post
- 089k Total Interactions
- 084k Likes
- 1815 Comments
- 5.75% Engagement Rate
stylefruits shared a photo
30th November 2012
Most Engaging Post
- 064k Total Interactions
- 061k Likes
- 1106 Comments
- 3.92% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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