November 2012 Social Media Report: Facebook Pages in Austria

November 2012 Social Media Report: Facebook Pages in Austria image

November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!

Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:

1. Engagement Rate change from the previous month

One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s ben­chmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.

2. Top content posted in your country

Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!

We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page

If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.

Enjoy!

Facebook Pages in Austria

#Country name# flag

Socialbakers social media report

November 2012

2.9 MILLION Total Number of Facebook Users in Austria

Top 10 Facebook Brands
by Number of Fans

1 KTM RacingKTM Racing 869 610
2 Unnützes WissenUnnützes Wissen 769 736
3 AXE EffektAXE Effekt 336 305
4 BIPABIPA 292 918
5 Urlaub in Österreich / Holidays in AustriaUrlaub in Österreich / Holidays in Austria 271 463
6 BLUE TOMATOBLUE TOMATO 267 079
7 A1A1 217 702
8 Sony Mobile DESony Mobile DE 188 928
9 Playboy Fragrances - Deutschland Österreich SchweizPlayboy Fragrances - Deutschland Österreich Schweiz 169 260
10 sheepworldsheepworld 159 684

Find other popular brands in your country

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.364 %

    Monthly Change in Engagement Rate Engagement Rate
1 Mitfahrzentrale mitfahrgelegenheit.atMitfahrzentrale mitfahrgelegenheit.at 57 % 1.9890 %
2 BMW AustriaBMW Austria 4 % 1.3918 %
3 Labello ÖsterreichLabello Österreich N/A 1.2107 %
4 Henri J. SillamHenri J. Sillam N/A 0.9758 %
5 Starbucks ÖsterreichStarbucks Österreich 294 % 0.9754 %

Analyze & Enhance Facebook Performance

Top 5 Socially Devoted
Facebook Brands

Average Response Rate 74.87 %

    Response Time Response Rate Answered minus unanswered questions
1 A1A1 802 Min 96 % 263
2 3 Österreich3 Österreich 916 Min 92 % 263
3 T-Mobile AustriaT-Mobile Austria 1,093 Min 94 % 87
4 McDonald's ÖsterreichMcDonald's Österreich 367 Min 76 % 57
5 BIPABIPA 790 Min 95 % 55

Unnützes Wissen shared a photo
12th November 2012 Unnützes Wissen

Menschen mit hohem Intelligenzquotienten fällt es wegen erhöhter Gehirnaktivität schwerer einzuschlafen. http://www.unnuetzes.com/wissen/3806/intelligenzquotient/

most engaging photo

Most Engaging Post

  • 015k Total Interactions
  • 1016 Comments
  • 3682 Shares

Unnützes Wissen shared a photo
27th November 2012 Unnützes Wissen

Brieftauben heißen im Schweizer Militär-Jargon: "selbstreproduzierenden Kleinflugkörper auf biologischer Basis mit festprogrammierter automatischer Rückkehr aus beliebigen Richtungen". http://www.unnuetzes.com/wissen/4010/kleinflugkorper-tauben/

most engaging photo

Most Engaging Post

  • 5000 Total Interactions
  • 0091 Comments
  • 0631 Shares

BMW Austria shared a photo
25th November 2012 BMW Austria

Eine 5er Serie in einer 3er Serie - BMW macht's möglich.

most engaging photo

Most Engaging Post

  • 4636 Total Interactions
  • 0085 Comments
  • 0250 Shares

REGIONAL REPORT DETAILS

Data Range: November 1, 2012 to November 30, 2012

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

Interested in advanced demographics & top content?
See more in Market Insights

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