Always a fan favorite. Who loves Hello Kitty?
November 2012 Social Media Report: Facebook Pages in the United States
November Socialbakers Regional Reports come with another top local insight – the most popular posts! Find out, which messages got the biggest number of interactions in your country in the past month!
Last month, we introduced our brand new Regional Reports, which for the first time showed new metrics such as the country benchmarking. This time, we went again a bit further and included two additional insights:
1. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way, you can see whether there was an increase or decline in the brand’s performance in last 30 days.
2. Top content posted in your country
Now, you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
We hope you’ll find Socialbakers new Regional Reports as useful as we do. If you haven’t had a chance to notice, we now prepare every report in html format. This format offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics.
Enjoy!
Facebook Pages in the United States
Socialbakers social media report
November 2012
168 MILLION Total Number of Facebook Users in the United States
Top 10 Facebook Brands
by Number of Fans
| 1 |  Walmart |
25 512 450 |
| 2 |  Samsung
Mobile USA |
21 199 777 |
| 3 |  Target |
20 973 727 |
| 4 |  Subway |
18 517 158 |
| 5 |  Disneyland |
15 252 883 |
| 6 |  Starburst |
11 604 550 |
| 7 |  Walt
Disney World |
11 529 154 |
| 8 |  Reese's |
10 056 342 |
| 9 |  Kohl's |
9 590 244 |
| 10 |  Buffalo
Wild Wings |
9 579 956 |
Top 10 Facebook Media
by Number of Fans
| 1 |  Cartoon
Network |
14 060 937 |
| 2 |  Discovery
Channel |
12 443 371 |
| 3 |  National
Geographic |
12 250 808 |
| 4 |  History |
11 809 449 |
| 5 |  Nickelodeon |
11 156 476 |
| 6 |  Animal
Planet |
8 926 648 |
| 7 |  HBO |
8 707 450 |
| 8 |  VH1 |
5 416 873 |
| 9 |  iHeartRadio |
5 260 259 |
| 10 |  Pandora |
4 636 092 |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.139 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  RodeoGold.com |
347 % | 9.4915 % |
| 2 |  AstraZeneca
US Community Connections |
73 % | 5.0902 % |
| 3 |  I
am a Woman of God |
65 % | 3.3756 % |
| 4 |  Freedom
to Marry |
54 % | 3.2505 % |
| 5 |  North
Social |
8 % | 3.2250 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 45.43 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  T-Mobile
USA |
77 Min | 86 % | 808 |
| 2 |  Best
Buy |
215 Min | 79 % | 668 |
| 3 |  Applebee's |
34 Min | 79 % | 394 |
| 4 |  Kmart |
132 Min | 82 % | 321 |
| 5 |  Redbox |
49 Min | 93 % | 307 |
Macy's shared a photo
22nd November 2012 
Most Engaging Post
- 409k Total Interactions
- 376k Likes
- 9598 Comments
- 4.47% Engagement Rate
Kohl's shared a photo
30th November 2012 
We’re giving $1 to Toys for Tots for each new “like” we get now through December 24. Tell your friends and family. Every “like” helps. Plus, we’re paying the tab for one lucky shopper every day, in every store, online too! No purchase necessary. http://oak.ctx.ly/r/1b8p
Most Engaging Post
- 387k Total Interactions
- 361k Likes
- 1982 Comments
- 4.04% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
Market
Insights
Comments November 2012 Social Media Report: Facebook Pages in the United States
View All (0)