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November 2012 Facebook Report: Fashion & Beauty Industry
The "November 2012 Facebook Report: Fashion & Beauty Industry" includes great statistics showcasing the fashion & beauty companies with the largest number of Fans, fastest growing Pages, highest engagement rates, most socially devoted along with industry averages for the previously stated metrics and more!
One of the biggest advantages for every marketing professional is to understand how their brand is performing compared to their competition. “Industry Reports” provide important insight about the top ranking brands in your industry. Learn which are the biggest brands in terms of number of fans, which brands are the fastest growing, which brands are most successful in engaging fans and see useful benchmarks that highlight the average industry standards. The second metric to benchmark is the Average Response Rate, which shows the average responsiveness of brands in your industry. These benchmarks empower social media managers to understand their brand’s performance and to see the areas which need improvement.
Industry report for Fashion & Beauty
Socialbakers social media report
November 2012
Top 10 Facebook Brands by Number of Fans
| Change | Fans | ||
| 1 |  Converse |
414 369 | 33 824 939 |
| 2 |  Victoria's
Secret |
341 958 | 20 421 499 |
| 3 |  adidas
Originals |
758 879 | 17 454 336 |
| 4 |  Levi's |
996 643 | 16 304 472 |
| 5 |  ZARA |
355 523 | 15 420 136 |
| 6 |  Nike
Football |
499 541 | 14 802 186 |
| 7 |  Burberry |
319 397 | 14 444 092 |
| 8 |  H&M |
349 573 | 13 019 146 |
| 9 |  Victoria's
Secret Pink |
74 101 | 12 394 292 |
| 10 |  Dove |
520 589 | 11 745 910 |
Top 3 Fastest Growing Facebook Brands
| 1 | Levi's |
996 643 |
| 2 |  Louis
Vuitton |
856 320 |
| 3 | adidas
Originals |
758 879 |
Top 3 Facebook Brands
by Post Engagement Rate
Average Engagement Rate 0.334 %
| 1 |  Cartier |
3.9291 % |
| 2 |  I
am a Woman of God |
3.3756 % |
| 3 |  Aubade
Paris |
3.3749 % |
The Most Socially Devoted
Facebook Brand
Average Response Rate 65.22 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Sephora |
74 Min | 81 % | 770 |
Industry Report Details
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. The minimum threshold for this metric is 100,000 fans.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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We hope you will enjoy the updated Socialbakers’ Industry Reports. If you want to learn more about a Page from the report, click on the Facebook page and you will be redirected to Socialbakers’ page statistics. In addition to the Industry Reports, make sure to check out the “Regional Reports,” which will help you understand the social media situation in your country.
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