The emergence of YouTube in 2005 proved a social media phenomenon that has changed the world. YouTube users can upload, view, and share videos through Adobe Flash and HTML5 technology that allows fans to post video content, including movie clips, TV clips, music videos, video blogs, and short amateur videos. Now, anyone can potentially become a star on YouTube, videos can go viral, and users around the world can engage in the post. Smart brands have certainly jumped on the bandwagon, uploading commercials and advertisements to their YouTube channels. We have decided to measure the most popular YouTube videos from brands in 2012, starting January 1st and ending on the 12th of December.
1. Nike Football Found A Connection With Fans
Nike Football posted the most popular video of 2012, receiving 20 926 700 views. It’s no wonder that fans are drawn to this video, since Nike has included many famous football players, including Wesley Sneijder from the Netherlands, Franck Ribery from France, Javier “Chicharito' Hernandez from Mexico, and manager, Pep Guardiola. Fans, can relate with this video, as some of their favorite players are included from teams all around the world. Nike found a way to establish a connection with its fans through its YouTube commercial post.
2. Pepsi: Skill Never Fades When You Love the Game
Pepsi’s YouTube video came in second, with 17 997 828 views. In this hilarious commercial, Kyrie Irving, a professional basketball player for the Cleveland Cavaliers, dresses up as an old man named Uncle Drew, but still dominates the young players on the court. There is an unspoken message throughout the commercial that skill never fades when you have love for the game. Pepsi reiterates this on YouTube.
3. Rock Star Games: Keeping Players at the Edge of their Seats
Rock Star Games posted the third most popular video in 2012, receiving 15 530 744 views. In this video, Rock Star Games promotes a commercial for Grand Theft Auto V. With Grand Theft Auto already being a household name for gamers, this narrative-based commercial with realistic graphics continues to keep the gaming community on the edge of their seats.
4. Chrysler Reaches Out With Clint EastWood
Chrysler receives fourth place, with a video that has been viewed 11 290 898 times. Chrysler, a Detroit-based company, created a commercial in reference to the Detroit automotive crisis. Though targeted to Americans, especially those involved in the automotive industry, this commercial sends a global message of unity, of triumph over adversity, and success in the face of unprecedented obstacles. Chrysler even used Clint Eastwood, not only an American actor but a hero on a global scale, as the spokesperson to the commercial, touching the hearts of its viewers.
5. Nike Football: It´s All in the Shoes
The fifth goes to, once again, Nike Football’s video, with 10 062 000 views. Nike Football endorses its fluorescent orange Mercurial Vapor VII shoes in this delightfully funny commercial where Portuguese football player, Cristiana Ronaldo and Spanish tennis player Rafa Nadal go head to head, doing what they do best. Fans learn that it’s the shoes that really helps with the victory.
Brands utilize YouTube in order to connect with the fans, post commercials, and tell the world what they’re all about. How does YouTube work best for you? Check out the top 10 YouTube videos of 2012 in the graph below.