From the list of our indexed brands, the most engaged brands in Germany in February were Deutsche Vermögensberatung, followed by Ben&Jerry's Deutschland, Mon Chéri and Ferrero Küsschen. These are the TOP 10 brands based on Fan Engagement.
Regarding the Wall activity of Pages, we have created the so called Wall Activity Index where we compare the number of user wall posts divided by total number of fans. This gives us an idea of which Facebook Page has the most active Fans.
Based on this index, the most active brands on Facebook in Germany in February that we follow are:
This is the February report for local German brands on Facebook. Stay with us for the March report which will be published in about a month.
Big thanks to our local partners who help us creating this report, please share this article with your friends, colleagues and everybody interested in the social media business!
All of these reportings have been done with Socialbakers Page Analytics. Get a free trial running today to check out the Facebook Pages you want to be monitoring on the German market. Feel free to contact us for a custom solution.