내가 갖고 싶으면 : 좋아요! 선물 주고 싶으면 : @이름 각각 2대씩 리디북스가 선물합니다. 당첨자발표는 크리스마스 이브에 :) (*선물 당첨의 경우, 태그된 분이 당첨자입니다)
December 2012 Facebook Report: Ecommerce Industry
The "November 2012 Facebook Report: Ecommerce Industry" includes great statistics showcasing the Ecommerce companies with the largest number of Fans, fastest growing Pages, highest engagement rates, most socially devoted along with industry averages for the previously stated metrics and more!
One of the biggest advantages for every marketing professional is to understand how their brand is performing compared to their competition. “Industry Reports” provide important insight about the top ranking brands in your industry. Learn which are the biggest brands in terms of number of fans, which brands are the fastest growing, which brands are most successful in engaging fans and see useful benchmarks that highlight the average industry standards. The second metric to benchmark is the Average Response Rate, which shows the average responsiveness of brands in your industry. These benchmarks empower social media managers to understand their brand’s performance and to see the areas which need improvement.
Industry report for Ecommerce
Socialbakers social media report
December 2012
Top 10 Facebook Brands by Number of Fans
| Change | Fans | ||
| 1 |  Amazon.com |
616 545 | 15 231 641 |
| 2 |  App
Store |
195 002 | 6 574 296 |
| 3 |  Best
Buy |
57 269 | 6 547 413 |
| 4 |  eBay |
125 477 | 4 702 745 |
| 5 |  ShopAtHome.com |
83 191 | 4 278 876 |
| 6 |  Shoppers
Stop |
211 717 | 4 117 393 |
| 7 |  Amazon
UK |
104 797 | 3 034 059 |
| 8 |  O
Boticário |
188 334 | 2 948 839 |
| 9 |  Amazon.de |
403 623 | 2 542 394 |
| 10 |  Target
Style |
38 618 | 2 437 134 |
Top 3 Fastest Growing Facebook Brands
| 1 | Amazon.com |
616 545 |
| 2 | Amazon.de |
403 623 |
| 3 |  Netshoes |
350 121 |
Top 3 Facebook Brands
by Post Engagement Rate
Average Engagement Rate 0.172 %
| 1 |  리디북스 |
2.2413 % |
| 2 |  MAS
MUSIKA |
1.6705 % |
| 3 |  Appliances
Online |
1.5416 % |
The Most Socially Devoted
Facebook Brand
Average Response Rate 65.60 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Next |
28 Min | 94 % | 897 |
Industry Report Details
Data Range: December 1, 2012 to December 31, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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We hope you will enjoy the updated Socialbakers’ Industry Reports. If you want to learn more about a Page from the report, click on the Facebook page and you will be redirected to Socialbakers’ page statistics. In addition to the Industry Reports, make sure to check out the “Regional Reports,” which will help you understand the social media situation in your country.
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