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December 2012 Facebook Report: Fashion & Beauty Industry
The "Facebook Report: Fashion & Beauty Industry" includes great statistics showcasing the fashion & beauty companies with the largest number of Fans, fastest growing Pages, highest engagement rates, most socially devoted along with industry averages for the previously stated metrics and more!
One of the biggest advantages for every marketing professional is to understand how their brand is performing compared to their competition. “Industry Reports” provide important insight about the top ranking brands in your industry. Learn which are the biggest brands in terms of number of fans, which brands are the fastest growing, which brands are most successful in engaging fans and see useful benchmarks that highlight the average industry standards. The second metric to benchmark is the Average Response Rate, which shows the average responsiveness of brands in your industry. These benchmarks empower social media managers to understand their brand’s performance and to see the areas which need improvement.
Industry report for Fashion & Beauty
Socialbakers social media report
December 2012
Top 10 Facebook Brands by Number of Fans
| Change | Fans | ||
| 1 |  Converse |
494 644 | 34 338 962 |
| 2 |  Victoria's
Secret |
496 969 | 20 929 541 |
| 3 |  adidas
Originals |
624 678 | 18 117 105 |
| 4 |  Levi's |
190 592 | 16 501 662 |
| 5 |  ZARA |
351 309 | 15 786 679 |
| 6 |  Nike
Football |
545 667 | 15 390 110 |
| 7 |  Burberry |
260 353 | 14 712 303 |
| 8 |  H&M |
319 352 | 13 353 357 |
| 9 |  Victoria's
Secret Pink |
99 391 | 12 496 972 |
| 10 |  Dove |
445 135 | 12 202 469 |
Top 3 Fastest Growing Facebook Brands
| 1 |  Vans |
2 740 550 |
| 2 |  Nike
Air Force 1 |
1 309 685 |
| 3 |  Vans |
1 285 028 |
Top 3 Facebook Brands
by Post Engagement Rate
Average Engagement Rate 0.177 %
| 1 |  Cartier |
3.8398 % |
| 2 |  I
am a Woman of God |
3.6558 % |
| 3 |  Aubade
Paris |
2.7162 % |
The Most Socially Devoted
Facebook Brand
Average Response Rate 66.21 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Foot
Locker |
88 Min | 98 % | 1 108 |
Most Engaging
Post Type
Photo 65 % of All Posts
Louis Vuitton shared a photo
2nd December 2012 
Most Engaging Post
- 1.96% Engagement Rate
- 209k Likes
- 3451 Comments
Industry Report Details
Data Range: December 1, 2012 to December 31, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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We hope you will enjoy the updated Socialbakers’ Industry Reports. If you want to learn more about a Page from the report, click on the Facebook page and you will be redirected to Socialbakers’ page statistics. In addition to the Industry Reports, make sure to check out the “Regional Reports,” which will help you understand the social media situation in your country.
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