Give her something snuggly this season! Warm slippers & cozy boots are perfect for placing under the tree. http://bit.ly/TEIJH7
December 2012 Social Media Report: Facebook Pages in the United States
We received the best Christmas present we could wish for from Facebook towards the end of the year – local fan statistics for all Facebook Pages! Our Regional reports are now packed with competitive advantage, unwrap them NOW!
For the first time ever, you can now breakdown your competitors' Facebook page fans by country. You are now able to see any brand´s fan distribution within any country you select thanks to our monthly Regional reports and our Facebook Page statistics section on our homepage. Just click on any Page you want and you will instantly discover its 5 most supportive countries on Facebook.
Tip: Analytics PRO goes even further by listing the most Likes coming from up to 45 countries!
Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture.
We believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world. This new competitive advantage will provide you with insights into your competition´s audience and fan distribution across the world as well as set new benchmarks crucial for effective social media strategies.
Tip: To gain even more insights into the Facebook Pages included in the report, simply click on them to get redirected to our Page statistics.
The whole Socialbakers team hopes you will enjoy these new reports!
Facebook Pages in the United States
Socialbakers social media report
December 2012
169 MILLION Total Number of Facebook Users in the United States
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Walmart |
26 250 581 | 24 677 948 / 94.0 % |
| 2 |  Target |
21 422 953 | 20 470 896 / 95.6 % |
| 3 |  Samsung
Mobile USA |
22 427 973 | 16 093 926 / 71.8 % |
| 4 |  Starbucks |
33 292 098 | 15 615 785 / 46.9 % |
| 5 |  Amazon.com |
15 231 641 | 14 328 145 / 94.1 % |
| 6 |  Subway |
19 394 185 | 13 471 797 / 69.5 % |
| 7 |  Skittles |
24 005 879 | 11 837 610 / 49.3 % |
| 8 |  Coca-Cola |
56 831 083 | 11 357 588 / 20.0 % |
| 9 |  Disney |
40 268 539 | 11 124 818 / 27.6 % |
| 10 |  Oreo |
31 060 398 | 11 104 272 / 35.8 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  MTV |
40 760 924 | 8 250 243 / 20.2 % |
| 2 |  ESPN |
8 230 391 | 5 585 965 / 67.9 % |
| 3 |  History |
12 423 444 | 5 344 354 / 43.0 % |
| 4 |  iHeartRadio |
5 329 513 | 4 960 696 / 93.1 % |
| 5 |  Pandora |
4 858 165 | 4 540 228 / 93.5 % |
| 6 |  Cartoon
Network |
15 453 377 | 3 030 055 / 19.6 % |
| 7 |  Food
Network |
3 298 855 | 2 823 067 / 85.6 % |
| 8 |  Animal
Planet |
9 406 705 | 2 801 270 / 29.8 % |
| 9 |  Comedy
Central |
3 932 483 | 2 637 898 / 67.1 % |
| 10 |  DISH |
2 787 113 | 2 467 640 / 88.5 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.145 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Air
France USA |
123 % | 6.6514 % |
| 2 |  I
am a Woman of God |
6 % | 3.6558 % |
| 3 |  BzzAgent |
96 % | 2.8082 % |
| 4 |  Era
Alaska |
179 % | 2.7928 % |
| 5 |  Freedom
to Marry |
17 % | 2.7343 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 49.41 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Target |
165 Min | 78 % | 854 |
| 2 |  Walmart |
36 Min | 66 % | 737 |
| 3 |  T-Mobile
USA |
93 Min | 98 % | 684 |
| 4 |  Virgin
Mobile USA |
124 Min | 89 % | 627 |
| 5 |  Best
Buy |
217 Min | 89 % | 595 |
Macy's shared a photo
6th December 2012 
Most Popular Post
- 384k Total Interactions
- 374k Likes
- 4319 Comments
- 4.02% Engagement Rate
Kohl's shared a photo
1st December 2012 
For each new “like” through December 24, we’ll give $1 to Toys for Tots. Tell your friends and family – help us reach our goal of $500,000! Plus, win a Dream Receipt and we’ll pay your tab! Every day. Every store. Online too. No purchase necessary http://oak.ctx.ly/r/1n9e
2nd Most Popular Post
- 351k Total Interactions
- 328k Likes
- 1765 Comments
- 3.64% Engagement Rate
Kohl's shared a photo
11th December 2012
For every new “like” we get through December 24, we’re giving $1 to Toys for Tots, up to $500,000. Invite your family and friends to "like" our page. Only 33,000 fans to go! Plus, win a Dream Receipt and we’ll pay your tab! One shopper. Every day. Every store. Online too. No purchase necessary. http://oak.ctx.ly/r/1n9e
3rd Most Popular Post
- 272k Total Interactions
- 260k Likes
- 1057 Comments
- 2.75% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: December 1, 2012 to December 31, 2012
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
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Insights
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