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December 2012 Social Media Report: Facebook Pages in the United Kingdom
We received the best Christmas present we could wish for from Facebook towards the end of the year – local fan statistics for all Facebook Pages! Our Regional reports are now packed with competitive advantage, unwrap them NOW!
For the first time ever, you can now breakdown your competitors' Facebook page fans by country. You are now able to see any brand´s fan distribution within any country you select thanks to our monthly Regional reports and our Facebook Page statistics section on our homepage. Just click on any Page you want and you will instantly discover its 5 most supportive countries on Facebook.
Tip: Analytics PRO goes even further by listing the most Likes coming from up to 45 countries!
Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture.
We believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world. This new competitive advantage will provide you with insights into your competition´s audience and fan distribution across the world as well as set new benchmarks crucial for effective social media strategies.
Tip: To gain even more insights into the Facebook Pages included in the report, simply click on them to get redirected to our Page statistics.
The whole Socialbakers team hopes you will enjoy these new reports!
Facebook Pages in the United Kingdom
Socialbakers social media report
December 2012
33 MILLION Total Number of Facebook Users in the United Kingdom
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Skittles |
24 005 879 | 2 747 680 / 11.4 % |
| 2 |  Amazon
UK |
3 034 059 | 2 728 489 / 89.9 % |
| 3 |  Coca-Cola |
56 831 083 | 2 295 996 / 4.0 % |
| 4 |  Cadbury
Creme Egg |
2 400 138 | 2 026 627 / 84.4 % |
| 5 |  Maximum
Respect for the British Armed Forces supporting the RBL |
2 083 203 | 1 924 912 / 92.4 % |
| 6 |  Cadbury
Wispa |
1 976 726 | 1 772 353 / 89.7 % |
| 7 |  Disney |
40 268 539 | 1 752 805 / 4.4 % |
| 8 |  Red
Bull |
35 099 475 | 1 713 551 / 4.9 % |
| 9 |  Oreo |
31 060 398 | 1 705 753 / 5.5 % |
| 10 |  Pringles |
22 045 517 | 1 662 324 / 7.5 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  UP
YOUR VIVA |
1 618 653 | 1 473 545 / 91.0 % |
| 2 |  Sky
Sports |
1 722 975 | 984 808 / 57.2 % |
| 3 |  MTV |
40 760 924 | 919 435 / 2.3 % |
| 4 |  BBC
Radio 1 |
1 248 801 | 904 731 / 72.4 % |
| 5 |  Capital
FM |
877 418 | 776 331 / 88.5 % |
| 6 |  The
Sun |
646 817 | 536 345 / 82.9 % |
| 7 |  Kiss
FM (UK) |
571 073 | 501 568 / 87.8 % |
| 8 |  BBC
Three |
500 618 | 443 756 / 88.6 % |
| 9 |  Peep
Show |
556 257 | 388 016 / 69.8 % |
| 10 |  E4 |
448 586 | 385 663 / 86.0 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.210 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  LateRooms.com |
7 % | 2.9087 % |
| 2 |  Peugeot
UK |
54 % | 2.0816 % |
| 3 |  Capital
One UK |
1,197 % | 1.9641 % |
| 4 |  Petplan
UK |
3 % | 1.8339 % |
| 5 |  Laithwaites
Wine |
5 % | 1.6627 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 59.78 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Next |
28 Min | 94 % | 897 |
| 2 |  Virgin
Media |
597 Min | 91 % | 521 |
| 3 |  EE |
527 Min | 89 % | 492 |
| 4 |  Argos |
154 Min | 96 % | 448 |
| 5 |  boohoo.com |
28 Min | 99 % | 432 |
Mothercare UK shared a photo
3rd December 2012 
Most Popular Post
- 089k Total Interactions
- 082k Likes
- 2294 Comments
- 74.1% Engagement Rate
EE shared a photo
14th December 2012
With the world possibly ending, a family feature is just the thing while we see if those Mayans were right. Ice Age: Continental Drift. http://bit.ly/EEIceAge
2nd Most Popular Post
- 056k Total Interactions
- 051k Likes
- 1350 Comments
- 35.5% Engagement Rate
Appliances Online shared a photo
16th December 2012 
Click "LIKE Page" for your chance to WIN a £1,000 kitchen appliance of YOUR choice! Choose here: http://bit.ly/DreamWIN , Win it this Wednesday and get it delivered before Christmas. Simple :)
3rd Most Popular Post
- 040k Total Interactions
- 036k Likes
- 2782 Comments
- 6.47% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: December 1, 2012 to December 31, 2012
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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