Atenção! O verão chegou e com ele diversas enfermidades se espalham pelo país. Dá uma olhada pra ver se você também é um "verãocondríaco".
December 2012 Social Media Report: Facebook Pages in Brazil
We received the best Christmas present we could wish for from Facebook towards the end of the year – local fan statistics for all Facebook Pages! Our Regional reports are now packed with competitive advantage, unwrap them NOW!
For the first time ever, you can now breakdown your competitors' Facebook page fans by country. You are now able to see any brand´s fan distribution within any country you select thanks to our monthly Regional reports and our Facebook Page statistics section on our homepage. Just click on any Page you want and you will instantly discover its 5 most supportive countries on Facebook.
Tip: Analytics PRO goes even further by listing the most Likes coming from up to 45 countries!
Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture.
We believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world. This new competitive advantage will provide you with insights into your competition´s audience and fan distribution across the world as well as set new benchmarks crucial for effective social media strategies.
Tip: To gain even more insights into the Facebook Pages included in the report, simply click on them to get redirected to our Page statistics.
The whole Socialbakers team hopes you will enjoy these new reports!
Facebook Pages in Brazil
Socialbakers social media report
December 2012
65 MILLION Total Number of Facebook Users in Brazil
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Guaraná
Antarctica |
10 087 687 | 9 684 846 / 96.0 % |
| 2 |  Skol |
9 227 931 | 9 142 956 / 99.1 % |
| 3 |  Coca-Cola |
56 831 083 | 6 770 155 / 11.9 % |
| 4 |  Lacta
Oficial |
5 478 483 | 5 450 374 / 99.5 % |
| 5 |  L'Oréal
Paris Brasil |
5 563 040 | 5 344 661 / 96.1 % |
| 6 |  Hotel
Urbano |
5 308 703 | 5 267 973 / 99.2 % |
| 7 |  Bis |
4 209 635 | 4 179 879 / 99.3 % |
| 8 |  Itaú |
4 092 207 | 4 064 865 / 99.3 % |
| 9 |  Trident
Brasil |
3 920 294 | 3 882 121 / 99.0 % |
| 10 |  Cerveja
Bohemia |
3 750 888 | 3 727 756 / 99.4 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  Multishow |
5 778 350 | 5 713 037 / 98.9 % |
| 2 |  Esporte
Interativo |
5 312 286 | 5 100 327 / 96.0 % |
| 3 |  Telecine |
3 683 250 | 3 614 822 / 98.1 % |
| 4 |  SporTV |
3 579 835 | 3 520 221 / 98.3 % |
| 5 |  Terra |
2 828 660 | 2 776 135 / 98.1 % |
| 6 |  UOL |
2 117 320 | 2 101 362 / 99.2 % |
| 7 |  Nat
Geo Brasil |
2 018 989 | 1 951 245 / 96.6 % |
| 8 |  Mundo
ESPN |
1 993 352 | 1 935 845 / 97.1 % |
| 9 |  Canal
GNT |
1 840 183 | 1 820 216 / 98.9 % |
| 10 |  MTV |
40 760 924 | 1 765 186 / 4.3 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.140 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Toyota
do Brasil |
50 % | 3.1577 % |
| 2 |  Equilíbrio
- Total Alimentos |
11 % | 2.5146 % |
| 3 |  Clube
dos Vira-Latas |
59 % | 2.3390 % |
| 4 |  Adote
Um Gatinho |
53 % | 2.1512 % |
| 5 |  Frontline
Brasil |
8 % | 2.0600 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 39.46 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  SKY
Brasil |
23 Min | 96 % | 781 |
| 2 |  TAM
Airlines |
205 Min | 94 % | 299 |
| 3 |  Netshoes |
895 Min | 83 % | 298 |
| 4 |  Privalia |
272 Min | 84 % | 293 |
| 5 |  Santander
Brasil |
478 Min | 87 % | 284 |
Skol shared a video
19th December 2012 
Most Popular Post
- 121k Total Interactions
- 074k Likes
- 9305 Comments
- 1.31% Engagement Rate
BrahmaFla shared a photo
6th December 2012 
LUTO! Há poucas horas morreu Oscar Niemeyer. O ex-arquiteto iria completar 105 anos. O BrahmaFla lamenta o falecimento deste grande ícone nacional e agradece por tudo que este gênio construiu.
2nd Most Popular Post
- 078k Total Interactions
- 040k Likes
- 2612 Comments
- 4.00% Engagement Rate
BrahmaSeleção shared a photo
28th December 2012 
QUEM FOI MELHOR EM 2012? O Prêmio da Fifa é só no dia 7 de janeiro. Mas na retrospectiva do ano, o BrahmaSeleção quer saber: quem jogou mais em 2012, Messi ou Cristiano Ronaldo? E aí, CURTE ou COMPARTILHA?
3rd Most Popular Post
- 077k Total Interactions
- 051k Likes
- 7835 Comments
- 2.39% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: December 1, 2012 to December 31, 2012
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
Market
Insights
Comments December 2012 Social Media Report: Facebook Pages in Brazil
View All (0)