In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Socialbakers social media report
January 2013
25 MILLION Total Number of Facebook Users in Germany
| Fans | Local Fans  |
||
| 1 |  Amazon.de |
2 754 031 | 2 405 279 / 87.3 % |
| 2 |  McDonald's
Deutschland |
2 074 103 | 1 958 901 / 94.4 % |
| 3 |  stylefruits |
1 868 304 | 1 618 922 / 86.7 % |
| 4 |  Kinder
Riegel |
1 543 581 | 1 452 384 / 94.1 % |
| 5 |  Red
Bull |
35 586 039 | 1 443 757 / 4.1 % |
| 6 |  H&M |
13 573 741 | 1 429 315 / 10.5 % |
| 7 |  nutella
Deutschland |
1 333 519 | 1 186 005 / 88.9 % |
| 8 |  Coca-Cola |
58 345 029 | 1 045 465 / 1.8 % |
| 9 |  dm-drogerie
markt Deutschland |
1 060 691 | 1 002 132 / 94.5 % |
| 10 |  Starbucks |
33 535 431 | 969 748 / 2.9 % |
| Fans | Local Fans |
||
| 1 |  PromiFlash |
2 440 480 | 2 169 275 / 88.9 % |
| 2 |  TV
total |
1 147 601 | 888 929 / 77.5 % |
| 3 |  spieletipps |
1 076 870 | 883 262 / 82.0 % |
| 4 |  ProSieben |
1 130 268 | 873 484 / 77.3 % |
| 5 |  Galileo |
1 395 531 | 861 402 / 61.7 % |
| 6 |  Bild |
847 352 | 770 779 / 91.0 % |
| 7 |  DMAX |
999 403 | 721 190 / 72.2 % |
| 8 |  MTV |
41 624 382 | 588 947 / 1.4 % |
| 9 |  VIVA |
903 217 | 397 860 / 44.0 % |
| 10 |  MTV
Germany |
616 357 | 388 415 / 63.0 % |
Average Post Engagement Rate 0.348 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Pixum |
1,752 % | 21.8658 % |
| 2 |  Alprausch |
3,761 % | 12.8133 % |
| 3 |  AOK-on |
9,028 % | 9.5569 % |
| 4 |  Deutsche
Vermögensberatung AG - DVAG |
30 % | 3.1750 % |
| 5 |  Karlsberg
Brauerei GmbH |
361 % | 2.2286 % |
Average Response Rate 71.03 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  DB
Bahn |
60 Min | 95 % | 1 141 |
| 2 |  Telekom-hilft |
192 Min | 98 % | 889 |
| 3 |  dm-drogerie
markt Deutschland |
132 Min | 83 % | 772 |
| 4 |  o2
Deutschland |
273 Min | 86 % | 684 |
| 5 |  stylefruits |
147 Min | 91 % | 508 |
Pixum shared a photo
23rd January 2013
Hilfe! Mein Chef hält nichts von Karneval. Aber er sagt, wenn dieses Bild hier 100 Tsd. Likes erhält, bekommt die ganze Firma an Rosenmontag frei! Könnt ihr mir helfen, ihn zu überzeugen? ------- Update: Wahnsinn! Keine 4 Stunden und die 100.000 Likes sind erreicht. Wir möchten im Gegenzug etwas Gutes tun! Hier gibts alle Infos: https://www.facebook.com/photo.php?fbid=10151424774884878&set=a.306750539877.183903.107455249877
stylefruits shared a photo
28th January 2013
stylefruits shared a photo
23rd January 2013
Data Range: January 1, 2013 to January 31, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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Comments January 2013 Social Media Report: Facebook Pages in Germany - UPDATE
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