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January 2013 Social Media Report: Facebook Pages in France - UPDATE
In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
1. Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
2. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
3. Top content posted in your country
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Facebook Pages in France
Socialbakers social media report
January 2013
26 MILLION Total Number of Facebook Users in France
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Coca-Cola |
58 345 029 | 3 084 541 / 5.3 % |
| 2 |  Oasis
Be Fruit |
2 949 578 | 2 450 510 / 83.1 % |
| 3 |  Nutella |
16 964 505 | 2 250 508 / 13.3 % |
| 4 |  Red
Bull |
35 586 039 | 2 077 034 / 5.8 % |
| 5 |  M&M's
France |
2 311 907 | 2 012 322 / 87.0 % |
| 6 |  Disney |
41 542 761 | 1 495 154 / 3.6 % |
| 7 |  Ferrero
Rocher |
17 246 208 | 1 450 220 / 8.4 % |
| 8 |  Danette |
1 605 300 | 1 419 152 / 88.4 % |
| 9 |  Dragibus |
1 577 176 | 1 362 778 / 86.4 % |
| 10 |  Converse |
34 795 376 | 1 311 309 / 3.8 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  NRJ |
1 787 798 | 1 209 998 / 67.7 % |
| 2 |  Cauet
sur NRJ |
1 505 633 | 1 138 690 / 75.6 % |
| 3 |  Skyrock |
1 285 591 | 1 089 172 / 84.7 % |
| 4 |  FUN
RADIO |
1 403 510 | 1 056 035 / 75.2 % |
| 5 |  TF1 |
1 288 495 | 658 563 / 51.1 % |
| 6 |  NRJ
12 |
898 882 | 647 704 / 72.1 % |
| 7 |  MTV |
41 624 382 | 644 490 / 1.5 % |
| 8 |  Le
Parisien |
602 621 | 499 063 / 82.8 % |
| 9 |  M6 |
1 155 499 | 489 853 / 42.4 % |
| 10 |  Mister
V |
590 721 | 447 473 / 75.8 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.387 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  J'aime
les animaux par Canaillou |
21 % | 6.2286 % |
| 2 |  Tahiti
Tourisme France |
17 % | 4.9973 % |
| 3 |  Pierre
Marcolini |
99 % | 4.5734 % |
| 4 |  Esprit
De Picardie |
37 % | 4.5544 % |
| 5 |  Renault
4 |
N/A | 4.2486 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 58.14 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Air
France |
348 Min | 95 % | 632 |
| 2 |  Bouygues
Telecom |
941 Min | 69 % | 344 |
| 3 |  Orange |
331 Min | 85 % | 201 |
| 4 |  vente-privee.com |
772 Min | 85 % | 114 |
| 5 |  Samsung
France |
991 Min | 89 % | 110 |
M&M's France shared a photo
12th January 2013 
Most Popular Post
- 045k Total Interactions
- 044k Likes
- 1189 Comments
- 2.00% Engagement Rate
Musée du Louvre shared a photo
21st January 2013 
Il neige à Paris...
2nd Most Popular Post
- 042k Total Interactions
- 032k Likes
- 1021 Comments
- 5.12% Engagement Rate
Oasis Be Fruit shared a photo
18th January 2013 
Aidez-moi poire favor ! #BeFruit
3rd Most Popular Post
- 042k Total Interactions
- 039k Likes
- 0366 Comments
- 1.41% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: January 1, 2013 to January 31, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
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Insights
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