January 2013 Social Media Report: Facebook Pages in Italy - UPDATE
In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
1. Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
2. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
3. Top content posted in your country
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Facebook Pages in Italy
Socialbakers social media report
January 2013
23 MILLION Total Number of Facebook Users in Italy
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Nutella |
4 603 347 | 2 906 337 / 63.1 % |
| 2 |  Nutella |
16 964 505 | 2 508 010 / 14.8 % |
| 3 |  Coca-Cola |
58 345 029 | 2 110 933 / 3.6 % |
| 4 |  Kinder
Cioccolato |
2 465 770 | 1 783 120 / 72.3 % |
| 5 |  Nokia
Italia |
1 643 359 | 1 508 342 / 91.8 % |
| 6 |  Pan
di Stelle |
1 641 267 | 1 497 352 / 91.2 % |
| 7 |  Converse |
34 795 376 | 1 475 909 / 4.2 % |
| 8 |  Ferrero
Rocher |
17 246 208 | 1 339 626 / 7.8 % |
| 9 |  Disney |
41 542 761 | 1 273 553 / 3.1 % |
| 10 |  Estathè |
1 262 080 | 1 177 189 / 93.3 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  fanpage.it |
1 368 697 | 1 268 384 / 92.7 % |
| 2 |  MTV |
41 624 382 | 1 176 670 / 2.8 % |
| 3 |  MTV
Italia |
1 276 868 | 1 123 727 / 88.0 % |
| 4 |  la
Repubblica |
1 086 130 | 985 673 / 90.8 % |
| 5 |  Radio
Italia solomusicaitaliana |
1 140 682 | 985 326 / 86.4 % |
| 6 |  Radio
105 |
893 707 | 813 600 / 91.0 % |
| 7 |  RTL
102.5 |
898 211 | 808 556 / 90.0 % |
| 8 |  Sky
Sport |
892 616 | 796 958 / 89.3 % |
| 9 |  Il
Fatto Quotidiano |
845 984 | 772 523 / 91.3 % |
| 10 |  Radio
Deejay |
841 395 | 762 672 / 90.6 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.191 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Jeep
Wrangler |
1 % | 3.2868 % |
| 2 |  carpooling.it
| Carpooling e autostop 2.0 |
213 % | 2.5568 % |
| 3 |  Ferrero
Mon Chéri |
47 % | 1.2352 % |
| 4 |  REDValentino |
15 % | 1.2318 % |
| 5 |  Mellin |
44 % | 1.1170 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 56.76 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Alitalia |
322 Min | 91 % | 756 |
| 2 |  TIM |
296 Min | 71 % | 563 |
| 3 |  Wind |
443 Min | 85 % | 549 |
| 4 |  Vodafone
it |
108 Min | 69 % | 341 |
| 5 |  Intesa
Sanpaolo Servizio Clienti |
185 Min | 99 % | 303 |
Il cucciolo della Scottex shared a photo
25th January 2013 
Most Popular Post
- 029k Total Interactions
- 020k Likes
- 1040 Comments
- 6.87% Engagement Rate
Dash Italia shared a photo
15th January 2013 
“Mamma, mi si è ristretto il maglione”. Quante volte vi è capitato?
2nd Most Popular Post
- 023k Total Interactions
- 016k Likes
- 2919 Comments
- 5.24% Engagement Rate
Volkswagen Italia shared a video
7th January 2013 
Ecco a voi eco up!, da oggi anche a metano, semplicemente ecologica. Guarda lo spot!
3rd Most Popular Post
- 018k Total Interactions
- 012k Likes
- 1891 Comments
- 6.01% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: January 1, 2013 to January 31, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
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