In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Socialbakers social media report
January 2013
17 MILLION Total Number of Facebook Users in Spain
| Fans | Local Fans  |
||
| 1 |  Decathlon
España |
1 226 538 | 1 162 929 / 94.8 % |
| 2 |  El
Corte Inglés |
1 228 343 | 1 105 783 / 90.0 % |
| 3 |  Durex
Love Sex |
930 402 | 818 432 / 88.0 % |
| 4 |  Coca-Cola |
58 345 029 | 720 070 / 1.2 % |
| 5 |  Privalia |
2 365 632 | 708 609 / 30.0 % |
| 6 |  Privalia |
701 825 | 708 579 / 101.0 % |
| 7 |  Amazon
BuyVIP |
587 374 | 586 811 / 99.9 % |
| 8 |  ZARA |
16 121 115 | 545 710 / 3.4 % |
| 9 |  El
Viajero Fisgón |
526 537 | 497 794 / 94.5 % |
| 10 |  Disney |
41 542 761 | 441 926 / 1.1 % |
| Fans | Local Fans |
||
| 1 |  MTV |
41 624 382 | 506 626 / 1.2 % |
| 2 |  Antena
3 |
637 525 | 470 272 / 73.8 % |
| 3 |  Europa
FM |
504 848 | 435 446 / 86.3 % |
| 4 |  Cadena
100 |
419 583 | 365 124 / 87.0 % |
| 5 |  MTV
Spain |
503 787 | 360 252 / 71.5 % |
| 6 |  LOS
40 PRINCIPALES España |
516 502 | 325 543 / 63.0 % |
| 7 |  MARCA |
775 810 | 309 415 / 39.9 % |
| 8 |  Flaix
FM |
331 162 | 270 720 / 81.7 % |
| 9 |  Telecinco |
328 895 | 261 112 / 79.4 % |
| 10 |  Cuatro |
295 308 | 251 579 / 85.2 % |
Average Post Engagement Rate 0.329 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Cova
d'en Xoroi Menorca |
2,818 % | 9.6394 % |
| 2 |  Purina
España |
8 % | 3.4062 % |
| 3 |  Whiskas
España |
4 % | 3.2764 % |
| 4 |  Nissan
QASHQAI |
56 % | 2.4869 % |
| 5 |  Formigal
(ARAMON) |
27 % | 2.2985 % |
Average Response Rate 55.72 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Vueling
People! |
174 Min | 95 % | 187 |
| 2 |  Yoigo |
1 695 Min | 76 % | 185 |
| 3 |  Iberia
Líneas Aéreas |
391 Min | 96 % | 175 |
| 4 |  ING
DIRECT España |
1 031 Min | 95 % | 131 |
| 5 |  Lidl
España |
631 Min | 83 % | 104 |
Iberia Líneas Aéreas shared a photo
9th January 2013
¡París por 59€ , Buenos Aires por339€, Sao Paulo por 369€! 1.000.000 de plazas para volar a precios increíbles: http://bit.ly/119o6dN. Ajustamos el cinturón para que podáis volar a vuestro destino favorito. ¿Tenéis ya vuestro destino #cinturonIB? (Precios por trayecto comprando ida y vuelta para volar en las fechas de la oferta) Compras hasta el 20 de enero.
Desigual shared a photo
4th January 2013 
Volkswagen España shared a photo
16th January 2013 
Empieza el WRC. El Polo R WRC ya está preparado. Que comience el espectáculo!
Data Range: January 1, 2013 to January 31, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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