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February 2013 Social Media Report: Facebook Pages in the United States
In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
1. Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
2. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
3. Top content posted in your country
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Reports methodology: Data in local reports reflect the brands’ results as of the last day in the particular month which they were generated. Engagement Rates and other metrics take into consideration the interactions that users created between the 1st and 28th of February 2013. If users like, comment or share a post beyond these dates, the interactions are not reflected in the metrics. That means that fan numbers as well as metrics from the local reports may slightly differ to the numbers users can currently see in Socialbakers Analytics.
Facebook Pages in the United States
Socialbakers social media report
February 2013
165 MILLION Total Number of Facebook Users in the United States
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Walmart |
27 129 987 | 25 435 125 / 93.8 % |
| 2 |  Target |
21 690 178 | 20 684 776 / 95.4 % |
| 3 |  Samsung
Mobile USA |
22 750 614 | 16 302 052 / 71.7 % |
| 4 |  Amazon.com |
17 026 724 | 16 039 116 / 94.2 % |
| 5 |  Starbucks |
33 818 008 | 15 840 873 / 46.8 % |
| 6 |  Subway |
20 805 201 | 14 668 173 / 70.5 % |
| 7 |  Skittles |
24 548 341 | 12 094 732 / 49.3 % |
| 8 |  Coca-Cola |
59 985 669 | 11 571 739 / 19.3 % |
| 9 |  Disney |
42 495 299 | 11 376 212 / 26.8 % |
| 10 |  Oreo |
32 100 418 | 11 346 524 / 35.3 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  MTV |
42 683 101 | 8 452 542 / 19.8 % |
| 2 |  ESPN |
8 473 896 | 5 721 020 / 67.5 % |
| 3 |  History |
13 403 782 | 5 539 271 / 41.3 % |
| 4 |  iHeartRadio |
5 470 355 | 5 075 941 / 92.8 % |
| 5 |  Pandora |
4 976 178 | 4 636 005 / 93.2 % |
| 6 |  Adult
Swim |
3 551 878 | 3 240 331 / 91.2 % |
| 7 |  Cartoon
Network |
17 232 550 | 3 138 381 / 18.2 % |
| 8 |  Food
Network |
3 415 910 | 2 917 769 / 85.4 % |
| 9 |  Animal
Planet |
9 916 329 | 2 847 775 / 28.7 % |
| 10 |  Comedy
Central |
4 089 146 | 2 691 529 / 65.8 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.153 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Nike
Football |
132 % | 3.3445 % |
| 2 |  I
am a Woman of God |
29 % | 3.1827 % |
| 3 |  Freedom
to Marry |
19 % | 2.2091 % |
| 4 |  BzzAgent |
15 % | 1.9882 % |
| 5 |  Namecheap.com |
242 % | 1.7211 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 53.85 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  Virgin
Mobile USA |
129 Min | 89 % | 993 |
| 2 |  Boost
Mobile |
88 Min | 91 % | 554 |
| 3 |  T-Mobile
USA |
59 Min | 97 % | 542 |
| 4 |  DISH |
52 Min | 87 % | 539 |
| 5 |  Best
Buy |
319 Min | 76 % | 423 |
Subway shared a photo
7th February 2013 
Most Popular Post
- 413k Total Interactions
- 385k Likes
- 019k Comments
- 2.03% Engagement Rate
Nike Football shared a photo
4th February 2013
Leave everything but the trophy.
2nd Most Popular Post
- 308k Total Interactions
- 290k Likes
- 8548 Comments
- 13.6% Engagement Rate
FreedomWorks shared a photo
18th February 2013 
On this President's Day, "Like" if you agree. COMMENT: Tell us why you think Obama is the worst president in history.
3rd Most Popular Post
- 284k Total Interactions
- 209k Likes
- 038k Comments
- 6.78% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: February 1, 2013 to February 28, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
Interested in advanced demographics & top
content?
See more in
Market
Insights
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