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February 2013 Social Media Report: Facebook Pages in Brazil
In 2013, we will continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
1. Facebook Pages Now Ranked by Local Fans
As you can see in the report below, we are ranking Facebook brands and media by their number of local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can see the bigger picture.
2. Engagement Rate change from the previous month
One of the most important sections of the Regional Reports, Average Post Engagement Rate, now shows not only the country’s benchmark, but also the change in Engagement Rate from the previous month. That way you can see whether there was an increase or decline in the brand’s performance in the previous 30 days.
3. Top content posted in your country
Now you can check out the top three most popular brands’ posts by the total number of interactions. Don’t forget to compare the engagement rate with your posts and get inspired before the year’s end!
Enjoy the report and share it with your friends!
Reports methodology: Data in local reports reflect the brands’ results as of the last day in the particular month which they were generated. Engagement Rates and other metrics take into consideration the interactions that users created between the 1st and 28th of February 2013. If users like, comment or share a post beyond these dates, the interactions are not reflected in the metrics. That means that fan numbers as well as metrics from the local reports may slightly differ to the numbers users can currently see in Socialbakers Analytics.
Facebook Pages in Brazil
Socialbakers social media report
February 2013
67 MILLION Total Number of Facebook Users in Brazil
Top 10 Facebook Brands by Number of Local Fans
| Fans | Local Fans  |
||
| 1 |  Guaraná
Antarctica |
10 420 353 | 9 969 571 / 95.7 % |
| 2 |  Skol |
9 868 054 | 9 759 013 / 98.9 % |
| 3 |  Coca-Cola |
59 985 669 | 8 106 332 / 13.5 % |
| 4 |  Hotel
Urbano |
5 909 371 | 5 856 386 / 99.1 % |
| 5 |  L'Oréal
Paris Brasil |
5 978 091 | 5 748 180 / 96.2 % |
| 6 |  Lacta
Oficial |
5 578 376 | 5 541 585 / 99.3 % |
| 7 |  Cerveja
Bohemia |
4 622 452 | 4 587 349 / 99.2 % |
| 8 |  Bis |
4 438 508 | 4 401 529 / 99.2 % |
| 9 |  Trident |
4 347 807 | 4 340 332 / 99.8 % |
| 10 |  Itaú |
4 204 136 | 4 163 797 / 99.0 % |
Top 10 Facebook Media by Number of Local Fans
| Fans | Local Fans |
||
| 1 |  Multishow |
6 775 475 | 6 644 908 / 98.1 % |
| 2 |  Esporte
Interativo |
6 284 070 | 6 065 697 / 96.5 % |
| 3 |  SporTV |
4 562 555 | 4 492 396 / 98.5 % |
| 4 |  Telecine |
4 042 833 | 3 967 791 / 98.1 % |
| 5 |  Terra |
2 885 214 | 2 823 402 / 97.9 % |
| 6 |  UOL |
2 793 792 | 2 778 426 / 99.4 % |
| 7 |  Mundo
ESPN |
2 435 015 | 2 364 860 / 97.1 % |
| 8 |  Melhores
Destinos |
2 009 402 | 1 985 552 / 98.8 % |
| 9 |  Canal
GNT |
1 961 526 | 1 937 044 / 98.8 % |
| 10 |  CQC
na Band |
1 986 259 | 1 856 827 / 93.5 % |
Top 5 Facebook Brands
by Post Engagement Rate
Average Post Engagement Rate 0.156 %
| Monthly Change in Engagement Rate | Engagement Rate | ||
| 1 |  Glabin |
24 % | 3.1634 % |
| 2 |  Adote
Um Gatinho |
29 % | 3.0135 % |
| 3 |  Toyota
do Brasil |
1 % | 1.9359 % |
| 4 |  Clube
dos Vira-Latas |
3 % | 1.8990 % |
| 5 |  Hospital
A.C.Camargo |
12 % | 1.8073 % |
Top 5 Socially Devoted
Facebook Brands
Average Response Rate 36.03 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 |  SKY
Brasil |
21 Min | 89 % | 734 |
| 2 |  Santander
Brasil |
426 Min | 89 % | 261 |
| 3 |  Bradesco |
34 Min | 89 % | 231 |
| 4 |  Netshoes |
777 Min | 93 % | 217 |
| 5 |  TAM
Airlines |
199 Min | 83 % | 206 |
Skol shared a photo
24th February 2013 
Most Popular Post
- 161k Total Interactions
- 059k Likes
- 4355 Comments
- 1.64% Engagement Rate
bomnegócio.com shared a photo
16th February 2013 
Está procurando por carros? Encontre aqui! As melhores marcas e modelos. http://bit.ly/BNcarros
2nd Most Popular Post
- 129k Total Interactions
- 061k Likes
- 4774 Comments
- 28.0% Engagement Rate
REGIONAL REPORT DETAILS
Data Range: February 1, 2013 to February 28, 2013
Local Fans: The number of local fans from the Page's overall fan base.
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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