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How often should you post on your Facebook pages?

How often should you post on your Facebook pages? image

Good posting strategy is a key factor for every succesful Facebook Page.

The question we ask ourself every day when managing Facebook pages for clients is how often should we send messages to our fans newsfeeds through Facebook pages? Should we post them weekly? Daily? Or even more then that?

To answer this we used our Socialbakers Engagement Analytics PRO platform to see how other different Facebook pages do it. Our Socialbakers Engagement Analytics PRO tool measures among many other interesting benchmarks also the frequency of posting of every page on Facebook.

Did you know local pages are more engaging?

Find out more here!

Obviously this is very different for two types of companies – brands and media companies. Brands should typically not post more frequently then once a day, only if its really exceptional news. Some brands maybe should only post every second day, or a couple times a week.

Media companies on the other hand have much more space. They can post different stories even several times a day and still their content will be very engaging.

Lets take a look at the data. On average, top brands have posted 1 post a day in the last 3 months:

Source: Socialbakers.com

On average, the selected media companies posted 7,1 posts a day in the last 3 months:

 Source: Socialbakers.com


So what is the ideal number?

Well obviously there is no exact ideal number, but there is a range. Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement. If you post more then 2 per day (as a brand) you will typically lose engagement.

That means the ideal number is between 5 – 10 posts per week as a brand, and as a media company, this is typically 4 – 10× higher, as news are information people engage with all day long.


Jan Rezab

CEO of Socialbakers

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  • null

    FYI: this article is 4 years old .

    Our research shows that if we post more than 2 times a day, we see increased results in weekly organic reach, increased FB likes, increased overall engagement per week.

    The only downside is that the average post engagement goes down slightly.

    Considering that Facebook have decreased FB organic reach, and continues to do so (for multiple reasons), posting more than 2 times a day isnt 'spamming' your audience if only 10-20% of your audience sees it...

    For more insights and concrete number results you can reach me at marcusgmolin@gmail.com

  • Hilda Chimanayi

    Thank you this is what I was looking for, for I have a fan page for clothing and ever since I created it I was not pleased with my fans engagement. After reading this I now know what to do.

  • Suresh Bhura

    Hello, I would like to check if this post if 3 year old?? OR your team is changing/refreshing the post based on their recent learnings?

  • Suresh Bhura

    Hi I am wondering if this post is new or updated as when I search it appear on top. I am searching for latest report on how frequently a brand page should post?

  • Awilda Wo

    Lost me at the wrong use use of "then". Can't take anything here serioisly but then again..I didn't read anything.

  • Samah Salah

    I believe this is the best way ro use Facebook for a brand, posting more than once a day is kinda spam. Let's think of it this way, why would someone like a page for a brand? Merely to know about latest products/offers/discounts/branches/new flavors even, not to answer the brand on such stupid questions like, how was your day, good morning what are you going to do today? etc...
    I believe a "brand" should only speak when it has to! People are too busy in their lives no one needs to read nonsense from brands - at the end of the day, the brand is not a friend, it is just a "Brand" even if you are one of its advocates/loyal fans!

  • John Fajardo

    > Brands should typically not post more frequently THEN once a day


  • null


    Awesome post Social Baker!

    I like that you've addressed some of the key issues around how often you should post on Facebook based on real stats. We did more research after visiting your site and pulled together stats on how often small businesses should not only post on Facebook, but also tweet and blog, based on simple math.

    Really appreciated your insights - we've incorporated them into our post. What do you think? http://bit.ly/14VUrFe

    Thanks for the inspiration,

  • null

    I think you're off base on two levels. One, with the changes in Facebook, it's important for a business to post from 2-5 times a day on their page so that they're seen. Two, your use of the word "then" instead of "than" is pathetic.

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