Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best metric with which to measure Facebook Page performance. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to reach in order to see how the two correlate across different Page sizes.
After years of progress, the average brand on Facebook is increasingly offering an acceptable level of social customer care. Is your brand one of them?
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At Socialbakers, we’re constantly thinking of the best way to benchmark and measure social media performance with the right metrics.