Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.
For brands, a social media presence is a necessity these days. From providing services to selling merchandise to connecting customers across platforms, social media has become an indispensable part of the modern business landscape. For customers, this also means that brands seem available to answer urgent demands or questions at all times.
In the world of Facebook advertising, things are changing quickly. If your social spend is going to maintain the best possible ROI, you need to be aware of all updates and how they affect your brand. If you aren't careful, you might wind up doing Facebook advertising all wrong.
Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.