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One of the biggest advantages for every marketing professional is to
understand how their brand is performing compared to their competition.
“Industry Reports” provide important insight about the top ranking brands in
your industry. Learn which are the biggest brands in terms of number of fans,
which brands are the fastest growing, which brands are most successful in
engaging fans and see useful benchmarks that highlight the average industry
standards. The second metric to benchmark is the Average Response Rate, which
shows the average responsiveness of brands in your industry. These benchmarks
empower social media managers to understand their brand’s performance and to
see the areas which need improvement.
Industry report for Automotive
Socialbakers social media report
Top 10 Facebook Brands by Number of Fans
|1||BMW||255 358||13 348 508|
|2||Ferrari||272 709||11 407 273|
|3||Mercedes-Benz||204 308||10 133 636|
|4||Audi USA||121 352||6 758 518|
|5||Nissan||80 427||5 759 887|
|6||Porsche||103 659||5 437 375|
|7||Lamborghini||189 766||5 307 199|
|8||Ford Mustang||63 137||5 030 706|
|9||Harley-Davidson||55 181||4 595 946|
|10||Tata Nano||188 689||3 686 540|
Top 3 Fastest Growing Facebook Brands
|1||Fiat Automóveis Brasil||331 734|
|2||Hyundai Motor Brasil||279 731|
Top 3 Facebook Brands
by Post Engagement Rate
Average Engagement Rate 0.425 %
|1||MINI Japan||4.9317 %|
|2||Audi Taiwan||2.7964 %|
|3||メルセデス・ベンツ日本／Mercedes-Benz Japan||2.2369 %|
The Most Socially Devoted
Average Response Rate 44.81 %
|Response Time||Response Rate||Answered minus unanswered questions|
|1||SEAT México||490 Min||91 %||100|
Industry Report Details
Data Range: April 1, 2013 to April 30, 2013
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
We hope you will enjoy the updated Socialbakers’ Industry Reports. If you want to learn more about a Page from the report, click on the Facebook page and you will be redirected to Socialbakers’ page statistics. In addition to the Industry Reports, make sure to check out the Regional Reports which will help you understand the social media situation in your country.