Where do we fly? D U B A I (we'll reveal a letter each 2500 likes)
One of the biggest advantages for every marketing professional is to
understand how their brand is performing compared to their competition.
“Industry Reports” provide important insight about the top ranking brands in
your industry. Learn which are the biggest brands in terms of number of fans,
which brands are the fastest growing, which brands are most successful in
engaging fans and see useful benchmarks that highlight the average industry
standards. The second metric to benchmark is the Average Response Rate, which
shows the average responsiveness of brands in your industry. These benchmarks
empower social media managers to understand their brand’s performance and to
see the areas which need improvement.
Industry report for Airlines
Socialbakers social media report
Top 10 Facebook Brands by Number of Fanscol width="150">
|1||Southwest Airlines||64 631||3 747 088|
|2||KLM||160 858||3 317 594|
|3||Turkish Airlines||190 619||1 973 397|
|4||AZUL - Linhas Aéreas Brasileiras||391 900||1 928 224|
|5||AirAsia||31 148||1 831 177|
|6||Emirates||50 050||1 571 870|
|7||Air France||98 776||1 520 254|
|8||GOL Linhas Aéreas Inteligentes||144 788||1 403 515|
|9||Lufthansa||5 003||1 255 716|
|10||nasair طيران ناس||85 127||1 229 481|
Top 3 Fastest Growing Facebook Brands
|1||AZUL - Linhas Aéreas Brasileiras||391 900|
|2||Turkish Airlines||190 619|
|3||Cathay Pacific Airways||164 871|
Top 3 Facebook Brands
by Post Engagement Rate
Average Engagement Rate 0.273 %
|2||JAPAN AIRLINES (JAL)||1.3206 %|
The Most Socially Devoted
Average Response Rate 68.74 %
|Response Time||Response Rate||Answered minus unanswered questions|
|1||KLM||40 Min||97 %||3 284|
Industry Report Details
Data Range: April 1, 2013 to April 30, 2013
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
We hope you will enjoy the updated Socialbakers’ Industry Reports. If you want to learn more about a Page from the report, click on the Facebook page and you will be redirected to Socialbakers’ page statistics. In addition to the Industry Reports, make sure to check out the Regional Reports which will help you understand the social media situation in your country.