We carried out a study on Champagne brands to measure their performance on Facebook. Does your favorite Champagne run a successful social media campaign? Find out in our infographic below.
We've seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos are performing, we took a look at how people have been interacting with videos.
Sean Valderas, the Social Care Manager for Microsoft Mobile Devices (formerly known as Nokia) joined the Socialbakers editorial team to discuss how his brand went from being underperforming to Socially Devoted - and he has some invaluable tips for other Social Managers who want to replicate that type of success.
The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.
After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.