We carried out a study on Champagne brands to measure their performance on Facebook. Does your favorite Champagne run a successful social media campaign? Find out in our infographic below.
We've seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos are performing, we took a look at how people have been interacting with videos.
Social Customer Service is all about making fans feel secure and connected to your brand. By answering their questions quickly, in a considered and thorough way, brands can grow their relationship with existing customers and attract new ones through positive word of mouth. So why would anyone cheat the system?
The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.
After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.