Some brands tend to overwhelm Twitter followers and post around 20 tweets a day, while others post only occasionally. To keep your audience engaged, you should avoid both extremes and stay somewhere in the middle. We were curious to see how many tweets it took for engagement to decrease, so we analyzed the performance of a random sample of over 11 thousand tweets from global brands from May 25th to June 25th. We found out that their average Engagement Rate had a tendency to decline after the 3rd tweet they posted during one day. And as you can see from looking at the blue curve, the number of their total interactions (for all the tweets collectively) has grown only slightly after three tweets.
Total Engagement Rate= ((total number of replies + retweets + favorites)/ the number of followers on the given day) x 100
Average Engagement Rate= ((total number of replies + retweets + favorites/ number of tweets posted that day)/ number of followers on the given day) x 100
Many factors contribute to post frequency, which is why you need to monitor the performance of your page continuously. Try it out with Analytics PRO!