Facebook sparked the attention of many social media enthusiasts, introducing hashtags on June 12th, 2013. So, we decided to run a study, measuring the number of posts with hashtags created by brands on Facebook, in comparison to Twitter, where they have a longer history. There has been an increasing trend from June 12th – July 18th, 2013 on Facebook, whereas the usage of hashtags on Twitter has slightly decreased since then. They still dominate the latter platform, but the results show a positive trend that promises to provide more of a context to conversations over social.
We then broke down the results into industries in order to see which brands have taken the biggest advantage of hashtags on Facebook and Twitter during the studied period. As you can see in the tables below, the FMCG and telecom industries created the most posts with hashtags, so we can assume that they are cataloguing their Facebook and Twitter conversations and campaigns, making it easier for fans to search for specific topics. In fact, posts often contained more than one hashtag. Have you been using hashtags to engage your audience? Let us know in the comments section below.
Tip: Here´s everything you need to know about hashtags on Facebook!