The Facebook Timeline for Pages brings a revolution to brand communication by using one of the oldest and most effective marketing tools – storytelling! Stories have the power to engage and connect your brand with your audience on a more personal level leading to a relationship built on trust. People will trust you as a person and as a company if you give them a story and brand that they can identify with. The new Facebook Timeline for Pages will let your brand tell more engaging stories than before and make you even more in control of your content.
Brand your Story with Great Visuals
What would a story be without pictures? They convey messages better than words and that’s why Timeline provides you with plenty of room to express your brand´s style, values, mission and anything else you would like your brand to deliver to your Fans. The smaller profile picture can carry your logo and the dominant cover photo can unleash you creativity giving your brand a more personalized and human face people can identify with. Plus according to Socialbakers statistics, photos are the most engaging post type. Check out Socialbakers Facebook Brands Statistics to gain some inspiration!
Star your Content to Make the Story Bigger
And that´s not all – when you select the star button on your post, you can increase its width and size and draw attention to the content you find most intriguing. By doing this you can also highlight the content you want your Fans to currently engage with. Or perhaps you can star your content to communicate your new products, milestones, important events and much more in BIG style!
Pin your Content to Highlight the Story
Since you cannot set a Landing tab as your default Page anymore, Pinning represents a valuable compensation for marketers. You can pin a post to get it to the top of the Timeline making it the first thing people will see. It will stay at the top until you replace it with a different post or it will disappear from the privileged spot automatically after seven days. In both cases, the post stays in the Timeline. Too bad you can´t pin it and star it at the same time!
Send Personal Messages to your Fans
Now you can privately respond to Facebook users which will make your communication more personal and your Timeline much cleaner and neater.
Socialbakers is excited about all these new changes to Facebook Pages and our team will keep you updated on all the marketing opportunities that come with them. And sign up for a free 14-day trial with Socialbakers Engagement Analytics PRO to see how you can keep yours and your competitor´s social media performance and audience under control on Facebook and Twitter!