23rd March 2012 – Today Socialbakers, the fast growing social and digital analytics company, released data on the Formula 1 drivers and teams that finished in the top 10 following the first race of the 2012 season. Using its cutting edge analytics platform, Socialbakers compiled Facebook insights on the drivers and teams from 16 – 19 March 2012, to analyse what effect the results had on their engagement on Facebook.
British driver Jensen Button is currently leading the pack, seeing a 28 per cent increase in engagement from his Facebook fans between 16 – 19 March. Former World Champion Button started the Australian Grand Prix on the front row of the grid and went on to win the race.
Fernando Alonso and Kamui Kobayashi also experienced an uplift in engagement of 4.48 per cent and 3.74 per cent respectively, after finishing in 5th and 6th place at the weekend.
Interestingly, Marussia was the team with the highest increase in engagement, despite its drivers finishing 14th and 15th. Kimi Raikkonen‘s Lotus and Kobayashi‘s Sauber were the teams that experienced the next greatest uplift in engagement over the weekend, suggesting that fans follow the ups and downs of teams, not just individual drivers.
Despite Button’s recent win, it is his McLaren teamate Lewis Hamilton who tops the popularity charts, with over 1.1 million fans. Current World Champion Sebastian Vettel comes in second with over 800,000 Facebook fans. Echoing this, it is the McLaren team that is most popular, with over 465,000 Facebook fans, followed closely by Red Bull with 463,000 fans.
Jan Rezab, CEO and co-founder, Socialbakers commented on the results: “McLaren and Red Bull dominated Formula 1 in 2011, and this looks set to continue this season. In addition to this, the two teams have three previous World Champions between them. Given this, it is unsurprising that the McLaren and Red Bull teams are attracting both fans and engagement on Facebook.
“If the teams want to use their already popular Facebook pages to full effect, regular, unique and rich content will continue to encourage engagement. For global brands such as Red Bull and McLaren, this brand visibility is invaluable. Both teams and drivers can create a two-way dialogue with consumers and sports fans using social media, which not only benefits the teams such as McLaren, but also benefits the sponsors of the team, such as Vodafone and aigo.”
Please find the tables of engagement increase and Facebook fans for drivers and teams below:
Socialbakers is a social media analytics company, and the most cited source for global Facebook data with over 10 million Facebook pages and places indexed. Launched in 2008, Socialbakers tools include its easy-to-use Engagement Analytics and Engagement Builder. The company is the only solution that allows brands such as Lufthansa, L'Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award. For more information, visit http://www.socialbakers.com.