New in Socialbakers Analytics: Engagement Metrics That Go Deeper Into Your Page´s Engagement

New in Socialbakers Analytics: Engagement Metrics That Go Deeper Into Your Page´s Engagement image

How can social media managers measure the brand’s performance and decide what’s really worth acting upon? Socialbakers already answered this question with its great metric - the Engagement Rate. Today, we are introducing new metrics and rolling them out to all our customers.

Current trends report a positive shift in brands’ behavior towards social marketing activities and their ability to create an engaging relationship with their fans. The social savvy industry leaders are already using our Analytics to measure their performance on Facebook and Twitter as well as to compare their activities with their competitors’.

Marketers are increasingly focusing at the Engagement Rate as it identifies what really works for their business in social media.

Socialbakers always looked at Engagement from a Post stand point, the previous calculation for the Engagement Rate was purely a Post qualitative metric. It’s awesome to be able to optimize on a Post level but many companies on Facebook, including media companies, want to optimize their overall engagement to their page on a daily basis and post more updates.

Socialbakers measures the Engagement Rate as the average number of Likes, Comments and Shares per post on a given day divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

From now on, our two new metrics will enable you to measure the average engagement of your posts and your whole Facebook Page on a daily basis! Plus they are both available for Twitter with the possibility to generate 7 day or 30 day averages in order to gain more actionable results.

How can the metrics do the trick for your brand?

H&M is one of the most successful fashion brands with a strong online presence and more than 10M Facebook Fans. With Socialbakers Analytics PRO, you can monitor your daily average Engagement Rate and at the same time get the overall big picture with the Daily Page Engagement Rate metric.


Get Socialbakers Analytics PRO for your brand and start measuring what matters to your business and your customers! Try our free 14-day trial now!

Comments New in Socialbakers Analytics: Engagement Metrics That Go Deeper Into Your Page´s Engagement

  1. Ángel Álvarez (Head of Social Media at Havas Sports & Entertainment) Just one question...Why do you use the same value for likes, comments and shares? I mean, is quite different. One like it's very easy to get...but it is not the same effort than get a share from your audience...or maybe not ;-)

    Ángel Álvarez
  2. Christina Mejia (Senior Account Executive/Social Media Analyst at Edelman) So when you report "Global Facebook Industries by Average Engagement Rate," is Avg ER the same as "Average Post Engagement Rate"? Also, I'm trying to understand the Daily Page ER...wouldn't that number always be equal to or greater than the Avg. Post ER? In other words, if a brand only posts once a day, wouldn't both %'s be the same?

    Christina Mejia
  3. George Rodrigo It’s nice to take a vacation once in a while because this gives you physical and mental refreshment. I can still remember my unforgettable experience when I was in Bantayan Island. The place was indescribable. The surroundings were rare, pleasant to your soul.

    George Rodrigo
  4. Jillian Todd Schaefer (Sr Brand Manager - ZIN at Zumba Fitness) Why do you only include Likes, Comments, and Shares in your Engagement Rates? Is it because its the only data you can collect across brands allowing for comparison and a benchmark? Because there are other actions that engage fans and generate stories, which in the end is on of the overall goals of a post. The more stories generated the more eyes. Polls for example are highly engaged posts, and now show up in the news feed of friends of fans. Would like to understand the rationale. Thanks!

    Jillian Todd Schaefer
  5. Sam Ho (Analyst at Dare) Basing engagement by looking at interactions across the total fanbase is flawed and wholly misleading. Even moreso when you use this 'metric' as a benchmark across different pages. Everyone knows that the total fanbase is a pretty meaningless proxy for potential fans because you will never, ever reach 100% of your total fanbase in any period of time. You should really be basing these interactions amongst those who saw the page post. This is by far a fairer way of contextualizing engagement amongst an audience.

    Sam Ho
Engage 2014 London by Socialbakers