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5 Biggest Facebook Timeline Mistakes

5 Biggest Facebook Timeline Mistakes image

The Facebook Timeline for brands has been launched a few weeks ago but some Pages still need to learn from their mistakes.

1. Ignoring the Cover Photo Guidelines

The Cover Photo works as your brand´s personal billboard with a strong visual impact, but only if you use the space wisely. You shouldn´t forget that it´s designed for storytelling, not promoting. Facebook released strict guidelines that ban promotions, coupons and advertisements.

Your Cover photo shouldn´t include: price or purchase information (such as 40% off), contact information (such as your web address or email), references to Like or Share buttons (or any arrows pointing to them) and it shouldn´t include any calls to action such as “Get it now” or “Tell your friends”. Read these 6 tips for a stunning Cover Photo to get it right!

2. Leaving your “About” Section Blank

The “About” section under your Cover Photo shouldn´t be underestimated. Facebook users will visit this section to discover what your company does, what´s the mission of your Facebook Page or to find your contact information, your official website URL and much more!

3. Spamming Your Fans With Milestones

Milestones are great in contributing to your brand´s story by marking important moments in your history. Especially small business should take full advantage of this feature because it gives out a sense of close community, stability and trust to the fans. But in case you are so thrilled that you want to create several Milestones right now, don’t forget to choose the “Hide from News Feed” option so that you don´t spam or clog your fan´s stream while you are updating your Timeline.

And if there´s something important you want to say but it´s not important enough to mark as a brand Milestone, you can always post a status message to an earlier date. Just write the status message and click on the option “Change date”. Again, don’t forget to hide it from the News Feed!

4. Not Highlighting Posts

Facebook Timeline has introduced many interesting features to enforce your brand´s story so it would be a shame not to take advantage of them. You can highlight your content by Pinning it to the top of your wall with an orange ribbon which will ensure that is stays there for seven days or until you change it for another post. Or you can spread it across the whole Timeline by clicking on the star in the right top corner.

5. Posting Just One Content Type

Could you tell your brand´s story just by updating your status messages? Probably not, because pictures play a huge role in presenting your products and services. You need to involve more post types into your storytelling to engage your fans!

Mainly pictures and albums generate a high Engagement Rate but don´t forget to mix content and also post links or questions to maintain a healthy dialogue. See what post type works the best for your brand by signing-up for a free 14-day trial with Socialbakers Engagement Analytics PRO.

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  • Shana Bull

    Would also add NOT changing your icons from the generic facebook ones to something that has a call to action.

  • Nzier Osman


  • Marquis Hunt

    I think two of the biggest blights is based on how much the page utilizes social media.

    When one doesn't showcase much on their Facebook page the mistake is usually not getting enough social media interaction. Why have a Facebook page if you are going to be inefficient in providing community contact with fans and future customers? I see some local pages who try to do it themselves or find companies who do piss-poor jobs developing good content for their pages.

    The 2nd mistake which is more for people who do post a lot is expanding or consolidating their media on few/many topics. Sometimes, brands get themselves in trouble by getting into too many topics. They may not be aware of the sensitivity of the content, and will end up doing something like taking a political/social stand where it can polarize their audience.

    Or they do the opposite and write on so few topics, or topics to generally make sales (buy this now!) that they lose attraction for providing decent content. Finding a middle ground is essential. Hard, but it is a company's brand. They should treat it like any other part of their company. Focused and driven.

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