If we told you Facebook was 10 years old today, would you believe us? It seems unbelievable, but it’s true - Facebook is 10 today! The company that has so often been referred to as the new kid on the block has developed fast, and this milestone firmly places it into the realms of a mature company by Silicon Valley standards.
Social Customer Service is all about making fans feel secure and connected to your brand. By answering their questions quickly, in a considered and thorough way, brands can grow their relationship with existing customers and attract new ones through positive word of mouth. So why would anyone cheat the system?
Our monthly report on the best brands of Instagram includes the data on top brands, and some exemplary posts to show you how it’s done.
The numbers we find throughout the depths of various social media tell compelling stories, but what our clients do with that data is even better.
Facebook will no longer feature the People Talking About (PTA) metric. It is already gone from Facebook Insights, and will be gone from front-end later this year. For page owners, it will be broken into more actionable metrics on a private side. There will be no public replacement for the time being.