If we told you Facebook was 10 years old today, would you believe us? It seems unbelievable, but it’s true - Facebook is 10 today! The company that has so often been referred to as the new kid on the block has developed fast, and this milestone firmly places it into the realms of a mature company by Silicon Valley standards.
We’re genuinely proud to recognize the best performers in Social Customer Care. And to mark the release of our latest white paper on the topic (linked below), we’ve selected the top five reasons why your brand should get on board.
If you know Socialbakers, then you know that it’s our mission to ensure marketers achieve their loftiest goals on social. To that end, we’ve made some helpful changes to our tagging scheme that will streamline performance analysis on our website. Get the stats you need, make comparisons and benchmark with even more accurate and relevant data.
In 2013 we saw some great improvements by Facebook within their advertising platform: Introduction of Custom Audiences, Lookalike Audiences, FBX, Retargeting through Custom Audiences - all topped with amazing financial results in Q4 (53% of ad revenue from mobile, wow!). This has set a great foundation for an exciting 2014.