If we told you Facebook was 10 years old today, would you believe us? It seems unbelievable, but it’s true - Facebook is 10 today! The company that has so often been referred to as the new kid on the block has developed fast, and this milestone firmly places it into the realms of a mature company by Silicon Valley standards.
For brands, a social media presence is a necessity these days. From providing services to selling merchandise to connecting customers across platforms, social media has become an indispensable part of the modern business landscape. For customers, this also means that brands seem available to answer urgent demands or questions at all times.
Our monthly report on the best brands of Instagram includes the data on top brands, and some exemplary posts to show you how it’s done.
The numbers we find throughout the depths of various social media tell compelling stories, but what our clients do with that data is even better.
Facebook will no longer feature the People Talking About (PTA) metric. It is already gone from Facebook Insights, and will be gone from front-end later this year. For page owners, it will be broken into more actionable metrics on a private side. There will be no public replacement for the time being.