New Socialbakers data prove that Facebook is a powerful platform that impacts businesses and spurs international growth in the LATAM region. Over the past year, the Facebook’s users base in Latin America and the Caribbean grew by 47%, reaching 168M of active monthly users. Just recently, we reported that South America is the fastest growing Facebook continent with Brazil, Argentina, Colombia and Venezuela as the fastest user contributors.
Scroll down to download the infographic and access more insights into the best performing brands, industries and their Engagement Rates on Facebook in Latin America.
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Key Facebook Findings: Brazil dominates Facebook growth
Socialbakers study covers the region’s growth on Facebook along with user demographics, countries’ population, top industries, brands and checked-in places. Further on, the data provide an overview of Facebook’s most important metrics such as the brands’ Engagement Rate and industries’ Questions Response Rate. A closer look at the country statistics reveal that Brazil is the most populated (almost 50 million users) as well as the fastest growing (144% YoY growth) country on Facebook. What’s more, 9 out of 10 brands by number of Facebook users come from Brazil!
Beauty is the most responsive industry in Latin America
We introduced a new standard to social customer care last week and announced the most Socially Devoted brands and industries on Facebook. In Latin America, it's the beauty brands that provide the best customer care to their fans. The industry responds to 51% of fan questions on average. It's followed by the telecom (44%) and airlines (43%) industries although they dominate the global ranks with more than 60% and 55% of Questions Response Rates respectively.
Socialbakers is a social media analytics company and the most cited source for global social marketing data with more than 15 million Facebook, Twitter, and YouTube profiles and places indexed. Launched in 2008, Socialbakers' tools include its easy-to-use Analytics PRO and Builder PRO. It is the only solution that allows brands such as Lufthansa, L'Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. For more information, visit www.socialbakers.com.