We use cookies to improve your experience on this website. By continuing to browse our site you agree to our use of cookies. Find out more here. x

Brazil Crossed 50 Million-User Mark!

Brazil Crossed 50 Million-User Mark! image

Brazil has recently become one of the most discussed countries in social media. And no wonder – Brazil has exceeded its Facebook population to 51million users!

Why is there such a great deal of excitement around the number of Facebook users in Brazil? Facebook is becoming a really powerful platform for marketers. It presents great opportunities for big brands looking to expand their global footprint and to penetrate emerging high potential markets such as Brazil. What’s more, with more fans on Facebook, Brazilian brands can target their social marketing activities to more potential customers, who can be a good reason to spur further growth for businesses in social media.

On the global scale, our recent infographic about Latin America on Facebook brought some interesting findings about brands in Brazil. An amazing 9 out of 10 biggest brands by number of Facebook users in Latin America come from Brazil! These brands represent most of the major industries in Latin America – E-commerce (Hotel Urbano), Alcohol (Skol), FMCG (TridentBrasil, Halls Brasil, Chiclets) and Fashion (Nike Futebol).

brazil top brands

Looking at the country through the lenses of our recently introduced standard of Socially Devoted, Brazil has a quite low Questions Response Rate – only 22%. This is something that brands should work on and improve. Only with proper social customer care can businesses in Brazil harvest all the advantages of Brazil’s increasing Fan base on Facebook.

P.S.: Don´t forget to save the date for the upcoming Engage 2012 event taking place October 23rd in New York City! Find out more here.

You May Also Like

Engage the Experts!
Sign in and join the discussion.

Sign In with Facebook

Analyze, Benchmark & Report on every social platform

Get Insights Now