3, 2, 1,…we are launching the CheerMeter – a new social media tool that will track and analyze real-time global Twitter buzz around the upcoming sporting events! In the next few weeks, social media and sports fans will be able to visualize the buzz around their favourite sports, athletes, nations and brands hour-by-hour and day-by-day as it develops in real time. Plus we segmented Tweets by language for the whole world to see which countries are most vocal in support of their national teams!
Will Fans Just Cheer For Athletes Or For Their Sponsors As Well?
The Summer Games might look like a series of bet-worthy sporting events, but even more money has already been wagered by their sponsors. Will they see a return on their big gamble? A dramatic increase in social media buzz would imply that it may have paid off, but only a slight increase or a flat response would indicate otherwise. The CheerMeter will tell the story, regardless. The results are anybody's wager, but are guaranteed to enlighten us further as to the previously unknown impact of Olympic-size spending.
CheerMeter – The Virtual Stadium
Our CEO Jan Rezab explains why CheerMeter is such an exciting tool: “There are few topics more internationally evocative than sports. As the world tunes in to watch its finest athletes compete, all the major social media platforms will explode with noise during this busy period. We’ve built the CheerMeter to act as a virtual stadium for all sports fans, supporters and critics to track the social media performance of individual sporting events, athletes and associated brands in real time.”
Over 200 nations will take part in more than 300 events over the next 16 days. To see who Twitter’s 140 million users are cheering for, visit http://cheerforlondon.socialbakers.com!