Facebook Fake “Likes” Purges Begin – Pages losing 100K Fans in 24hours

Facebook Fake “Likes” Purges Begin – Pages losing 100K Fans in 24hours image

No more spammers and distorted engagement. Facebook is doing a great thing by eliminating those that fail to legitimize themselves.

Back in August, Facebook estimated the number of illegitimate accounts at 83 million, representing 8.7% of its 955 million active accounts. After the surge of criticism that raised concerns about the success of Facebook’s targeted advertising model, the platform started to delete fake “Likes”.

According to Socialbakers Facebook daily statistics, the major pages affected are celebrity pages with large fan bases. Shakira, Lady Gaga and Justin Bieber profiles are examples of the fastest decreasing pages within one day. The full daily rank can be found here. Another category represents Games pages on Facebook. This comes as no surprise since it’s a well-known fact that many users create duplicate accounts to play games in anonymity. The biggest slump had Texas HoldEm Poker that lost more than 100 thousand fans in just the past 24 hours!

In most cases, daily fan decrease represents less than 1% of their total number of fans, however, we expect this number to grow further in the coming days.

decreasing profiles

Positives for Brands

By deleting thousands of duplicate and user-misnamed accounts, Facebook started to address multiple concerns about the effectiveness of its platform. Another very positive outcome relates to Page engagement rate. By eliminating fake fans, brands will gain better insight into how many people are truly active and what percentage of their fan base engages with their brand on a regular basis. Further on, pages will gain more accurate views as to their performance and impact of their marketing initiatives.

Comments Facebook Fake “Likes” Purges Begin – Pages losing 100K Fans in 24hours

View All (15)
  1. Reginald De Jager (M.D. at Apple International CC) There are two different kinds of likes the first being I like a page e.g. Christina Aguilera and the second I like a picture or article that was published by the artist Christina Aguilera. Face book statistics South Africa a fan is not the same as accumulative likes there is a difference you are welcome to come for some lesson in mathematics.

    Reginald De Jager
  2. hiiii guys

  3. Tyš Síbrůková Hey there. [Social Media Editor]

    Tyš Síbrůková
  4. Joshua K Thomas dear sir or vagina:

    i will start all of my letters with an option for the reader to stop reading, because i was instructed not to email or have contact with any "colleagues" of a girl who i'll refer to as "l. terreri". now, being that l. did not provide me with the names of her "colleagues," i feel that it is only right to make it known that if one is reading this and is a "colleague" of anyone who is possibly named l. terreri, one should not be reading this if one respects ms. terreri. now, before i continue with the letter, because maybe the realization of being a "colleague" hasn't hit the reader yet, i'll just take a sip of budweiser or miller

    childrens hospitals of the country - especially the one in mountainside, nj, have proven to be beneficial
    it was a sunny day in october, when jose was hit by a truck that was wide and long
    beach-barbecues, or any beach-party, should go through a clean-up once they are over.

    i believe that i have provided ample time for the reader to realize his association with l. terreri, and to stop reading this letter, and therefore i will continue with the letter because i have gone overboard to honor ms. terreri's request:

    i am dylan terreri, the first, and terreri is making a public-service announcement with regards to the fact that names are not personal property which one can "steal". i can have a domain-name of jeb.blazavich.com if i want to praise the most-ut specimen of manhood, i can have a domain-name of loneyhutchins.com if i want to expose loney hutchins (or his "21st century living services" head-injury rehab business) for the fraud that i have experienced, i can have a drag-name of abby blazavich, i can have a drag-name of blue sky, i can have a drag-name of michelle obama or mountain laurel

    terreri is a part-time environmentalist who will later be making a public-service announcement regarding insults he has seen online regarding his contributions to the environment. i remember one insult well, it started with a user referencing himself as "someone who thinks dylan terreri is dumb," but, let's start with names.
    *******
    take, for instance, the name (or title) of "one piece at a time" - made famous by a man named johnny cash

    http://www.onepieceatatime.com

    Joshua K Thomas
  5. Kashif Khan (Manager at ATIF Aslam Personal Life) Like plz

    https://www.facebook.com/…always.special12

    Kashif Khan
Engage 2014 New York by Socialbakers