After eliminating fake fans and deleting thousands of duplicate and user-misnamed accounts, Facebook decided to suggest more active and engaging fans to brands. The social network added a “Like Pages” option on the left-hand side in the Pages section, proposing users pages they should Like based on the user’s interests listed in their profile, the pages they have already Liked and their recent check-ins.
According to Facebook, this step should provide fan pages with true active fans that engage with your brand on a regular basis and should therefore increase your page’s Engagement Rate. Will it have this effect? Let us know if you received more true fans thanks to this new option!