For many reasons, celebrities can disappear from the magazine covers just as fast as they can appear on them. They either don’t get cast for interesting movies, don’t record any catchy songs or they simply want to take a break from all the media attention. This is why social networks represent a great way of connecting them with friends, family and fans without having to appear in the daily news. These are the celebrity posts that generated the most Likes from October 15th – 21st 2012:
There is a new champion of the European Retail market, and they aren’t just winning by one metric - this is a total knockout!
Social Customer Service is all about making fans feel secure and connected to your brand. By answering their questions quickly, in a considered and thorough way, brands can grow their relationship with existing customers and attract new ones through positive word of mouth. So why would anyone cheat the system?
Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact. We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack.
Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.