As of September 30th 2012, Facebook reached 1.01 billion monthly active users (MAUs) which is an increase of 26% year-over-year. But what the Q3 results mainly show is the social network´s shift to mobile: 604 million mobile MAUs were reached at the end of September which is a 61% increase year-over-year. Revenue from advertising was $1.09 billion, representing 86% of total revenue and a 36% increase from the same quarter last year. And 14% of the generated advertising revenue comes from mobile.
Zuckerberg: Facebook Mobile Engages More Fans Than Desktop
As Mark Zuckerberg reports in the press release, over 600 million people share and connect on Facebook every month using mobile devices which supposedly makes them more engaged. To engage them even further, Facebook is planning to introduce new products and improve its platform, so they did the following steps in Q3:
- Completely rebuilt Facebook for iOS
- Updated Messenger for Android and iOS and made Facebook Camera available in 18 languages
- Introduced New Software Development Kits (SDKs) for iOS and Android
- Deep integration into iOS 6.0
Learn more about Facebook mobile here!
Facebook´s Q3 Achievements
Facebook also launched Facebook gifts; several new advertising products (such as Custom Audiences, Facebook Exchange, Offers, and mobile app install ads); created Facebook Stories, a new website for stories of people using Facebook in extraordinary ways; closed on the Instagram acquisition and opened its first international engineering office in London.
“As proud as I am that a billion people use Facebook each month, I'm also really happy that over 600 million people now share and connect on Facebook every month using mobile devices,” said Mark Zuckerberg, Facebook founder and CEO. “People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”
What do you think about Facebook´s results and plans? Are you looking forward to Facebook collections? To see the whole report, click here.