Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.
In the world of Facebook advertising, things are changing quickly. If your social spend is going to maintain the best possible ROI, you need to be aware of all updates and how they affect your brand. If you aren't careful, you might wind up doing Facebook advertising all wrong.
Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.
For the holiday season, social media managers are thinking about the best ways to drive engagement and return on investment from their Pages. We’ve taken a look at some of the best content created for Black Friday by retailers and e-commerce Pages, and their activity last Christmas, to come up with our Top 10 tips for high performance this holiday season.
Christmas has come early for gamers. Powering up in living rooms around the world, the next generation of consoles from Sony and Microsoft have set record sales ahead of the holiday season. The brands campaigned heavily leading up to their big launches this month, but which had the most impact on Fans? See the infographic below!
In the lead up to Engage NYC 2013, we’re recognizing a brand which has mastered the art of social care: Samsung who recently reached 25 million fans on Facebook in Europe. It seems 3.5% of Europe’s population have one thing in common--they’re all fans of Samsung on Facebook, making the preeminent electronics company the number one brand on the old continent.
Social media has introduced whole new dimensions to marketing. With streams and timelines, profiles and pages, and hundreds of millions of viewers all over the world - marketers can sometimes feel overwhelmed. But the better you know your social media platforms, the more precise you can be with your targeting and content.
Have you ever wondered if you are doing a good job with targeting your ads? Or how others are doing it? If you are, here’s a few facts that will help you gain some perspective and improve your advertising efforts.
Great content is key to the success of any brand’s social media efforts. But what steps are essential toward creating content that works? Read on for some helpful pointers on achieving brand success on social media.
In response to Nate Elliot’s blog post, “An Open Letter To Mark Zuckerberg, which criticized the effectiveness of Facebook advertising, our CEO Jan Rezab decided to write an open letter to give our point of view.