Articles in "Facebook Marketing"

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers image

Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.

Wildfire on Ice

Wildfire on Ice image

Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.

Top 10 Facebook Marketing Tips for Christmas

Top 10 Facebook Marketing Tips for Christmas image

For the holiday season, social media managers are thinking about the best ways to drive engagement and return on investment from their Pages. We’ve taken a look at some of the best content created for Black Friday by retailers and e-commerce Pages, and their activity last Christmas, to come up with our Top 10 tips for high performance this holiday season.

PlayStation 4 and Xbox One Compete for Affection on Facebook

PlayStation 4 and Xbox One Compete for Affection on Facebook image

Christmas has come early for gamers. Powering up in living rooms around the world, the next generation of consoles from Sony and Microsoft have set record sales ahead of the holiday season. The brands campaigned heavily leading up to their big launches this month, but which had the most impact on Fans? See the infographic below!

Samsung Reaches 25M Facebook Fans, Becomes No.1 Brand in Europe

Samsung Reaches 25M Facebook Fans, Becomes No.1 Brand in Europe image

In the lead up to Engage NYC 2013, we’re recognizing a brand which has mastered the art of social care: Samsung who recently reached 25 million fans on Facebook in Europe. It seems 3.5% of Europe’s population have one thing in common--they’re all fans of Samsung on Facebook, making the preeminent electronics company the number one brand on the old continent.

Advanced Facebook Tips: Targeting & Engagement

Advanced Facebook Tips: Targeting & Engagement image

Social media has introduced whole new dimensions to marketing. With streams and timelines, profiles and pages, and hundreds of millions of viewers all over the world - marketers can sometimes feel overwhelmed. But the better you know your social media platforms, the more precise you can be with your targeting and content.

Engage 2014 London by Socialbakers