When considering advertising on Facebook, you have to decide which types of stories you would like to be sponsored. Here is a rundown of what Facebook considers, the “voice of friends.”
If you've ever considered advertising on Facebook, initially you may be confused about which kinds of ads to use and what kind of content to promote. Here’s a rundown of some of the most commonly used ad types.
We've done a round up of the top performing teams on social media from the latest round of the UEFA Champions League. See who performed best for their fans.
Our last KPI study focused on the important social media Key Performance Indicators for the Electronics Industry. This week, we’ve provided insights on how to measure the performance of social media customer care and develop effective social marketing strategies for brands in the Alcohol Industry.
As the number of brand pages that Facebook users Like increases rapidly, brands are faced with a dilemma; how to cut through the clutter. What can brands do to make sure their messages get seen?
Facebook has announced another feature to help brands manage their conversations.
If you are following these 8 tips, you can consider yourself ready for driving buzz and interesting conversations across social networks.
On March 7th, 2013 Facebook announced it’s biggest change in News Feeds to date, calling it the “best personalized newspaper in the world.” We took a look at how this change will affect social marketers and how you can make it work best for you.
Do you now how to measure your Engagement Rate? It´s an important social media metric that expresses how successful you are in engaging your audience within a social network.
Recently, we reported that videos uploaded via Facebook have a higher Engagement Rate than YouTube links. You asked us how these two methods of uploading videos affect their reach – here are the results!