Articles in "Facebook Marketing"

How Engagement and Social Interactions Correlate with Reach

How Engagement and Social Interactions Correlate with Reach image

Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best metric with which to measure Facebook Page performance. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to reach in order to see how the two correlate across different Page sizes.

Implementing Broader Social Metrics

Implementing Broader Social Metrics image

At Engage London, we announced a new phase of social media maturity. Previously we focussed on measuring if a brand was Socially Devoted, but we’ve now added a new phase - being Socially Native. Measuring social media efforts allows you to align with your overarching business goals and integrate social media with your other big data sources.

Finding the Right Interactions for Your Facebook Page

Finding the Right Interactions for Your Facebook Page image

We all know that interactions - likes, comments, and shares - are essential for the health of your Facebook page. We’ve studied tens of thousands of Facebook pages across a variety of industries to come up with data showing the differences between the different interaction types, as well as setting some interaction benchmarks.

A Visual History of Facebook Advertising

A Visual History of Facebook Advertising image

Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers image

Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.

Engage 2014 London by Socialbakers