For the holiday season, social media managers are thinking about the best ways to drive engagement and return on investment from their Pages. We’ve taken a look at some of the best content created for Black Friday by retailers and e-commerce Pages, and their activity last Christmas, to come up with our Top 10 tips for high performance this holiday season.
Christmas has come early for gamers. Powering up in living rooms around the world, the next generation of consoles from Sony and Microsoft have set record sales ahead of the holiday season. The brands campaigned heavily leading up to their big launches this month, but which had the most impact on Fans? See the infographic below!
In the lead up to Engage NYC 2013, we’re recognizing a brand which has mastered the art of social care: Samsung who recently reached 25 million fans on Facebook in Europe. It seems 3.5% of Europe’s population have one thing in common--they’re all fans of Samsung on Facebook, making the preeminent electronics company the number one brand on the old continent.
Social media has introduced whole new dimensions to marketing. With streams and timelines, profiles and pages, and hundreds of millions of viewers all over the world - marketers can sometimes feel overwhelmed. But the better you know your social media platforms, the more precise you can be with your targeting and content.
Have you ever wondered if you are doing a good job with targeting your ads? Or how others are doing it? If you are, here’s a few facts that will help you gain some perspective and improve your advertising efforts.
Great content is key to the success of any brand’s social media efforts. But what steps are essential toward creating content that works? Read on for some helpful pointers on achieving brand success on social media.
In response to Nate Elliot’s blog post, “An Open Letter To Mark Zuckerberg, which criticized the effectiveness of Facebook advertising, our CEO Jan Rezab decided to write an open letter to give our point of view.
To the delight of marketers, last June Facebook integrated hashtag functionality within posts. We wanted to know how they’re performing. So, from August through September we studied 233,866 posts that included hashtags from 10,000 of the most popular Facebook pages.
Amateur bakers all over tuned in to The Great British Bake Off on Tuesday. Pre-heated by the upcoming finale, their excitement for the fourth season’s last showstopper is evident by its fan growth on Facebook. Being a kind of bakers ourselves, we thought to compare the fan impact of GBBO to that of MasterChef, another preeminent cooking show on British TV.
With the launch of Ad Analytics, we’ve been talking lots about social advertising on Facebook. The News Feed gives marketers great targeting potential. But unless you provide fantastic content and know how to boost properly, all of your efforts are wasted. Here’s a how-to on boosting your posts.