Articles in "Facebook Marketing"

Do you now how to measure your Engagement Rate? It´s an important social media metric that expresses how successful you are in engaging your audience within a social network.

Recently, we reported that videos uploaded via Facebook have a higher Engagement Rate than YouTube links. You asked us how these two methods of uploading videos affect their reach – here are the results!

Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

When there are bugs reported in Facebook´s Reach metric, it´s always good to know that you have one metric you can rely on. Find out which one it is!

Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness.

Even brands appreciate the love on Valentines Day. Your Facebook Page may have a lot Likes, but would your fans recommend your brand to their friends? Is your brand popular?

Though EdgeRank is widely discussed topic on Facebook, it can sometimes be misconstrued. We’ve decided to provide you a quick summary of all the facts and offer advice on how to optimize your posting strategy to maximize reach.

2012 was exciting year for us, here at Socialbakers, as we conducted several studies that revealed interesting social media trends. In order to track the development social marketing has undergone in the past year, we’ve brought you a recap of our results.

Facebook is rolling out bigger link previews into news feeds. Do you think this change will increase their reach?

Today we are excited to be the first and only analytics provider to launch a feature that allows marketers to benchmark their brands under the new Facebook ranking system!