We asked marketers about the essential metrics that help them measure, benchmark, and develop their brand´s social performance. Here are the most popular answers!
Recently Facebook introduced a hashtags feature to its platform. Let´s take a minute to learn how to use and leverage them as an effective social marketing tool.
We’ve spent the last couple of weeks giving you a walk-through of the different Facebook Ad options and placements available for creating your campaign. With 27 options to choose from, the process can be a bit overwhelming for advertisers. So, Facebook decided to make things a bit easier…
Now that we’ve discussed, not only which types of Facebook Ads and Sponsored Stories are available to you, but also where to put them - it’s time to move on to the second phase of your Facebook advertising strategy. We’ve put together some useful tips on how to create your first Facebook advertising campaign.
Headstream partnered with Socialbakers, to help determine the brands leading the way in social media. Find out which brands made the list and how our data can be used to set social KPI’s.
Since the beginning of last year, we’ve seen a steady increase in the number of ad placements and supported platforms available to advertisers on Facebook. Now, knowing what options you have at your disposal is more important than ever!
When considering advertising on Facebook, you have to decide which types of stories you would like to be sponsored. Here is a rundown of what Facebook considers, the “voice of friends.”
We've compiled a quick analysis of Facebook Post Reach and brought you advice on how to make it work best for your Page. Check it out!
If you've ever considered advertising on Facebook, initially you may be confused about which kinds of ads to use and what kind of content to promote. Here’s a rundown of some of the most commonly used ad types.
We've done a round up of the top performing teams on social media from the latest round of the UEFA Champions League. See who performed best for their fans.