If you know Socialbakers, then you know that it’s our mission to ensure marketers achieve their loftiest goals on social. To that end, we’ve made some helpful changes to our tagging scheme that will streamline performance analysis on our website. Get the stats you need, make comparisons and benchmark with even more accurate and relevant data.
In 2013 we saw some great improvements by Facebook within their advertising platform: Introduction of Custom Audiences, Lookalike Audiences, FBX, Retargeting through Custom Audiences - all topped with amazing financial results in Q4 (53% of ad revenue from mobile, wow!). This has set a great foundation for an exciting 2014.
If we told you Facebook was 10 years old today, would you believe us? It seems unbelievable, but it’s true - Facebook is 10 today! The company that has so often been referred to as the new kid on the block has developed fast, and this milestone firmly places it into the realms of a mature company by Silicon Valley standards.
The Q3 2013 Earnings Report has just been announced and Facebook deserves a pat on the back! The social media platform’s revenue rose by a whopping 60%, reaching 1.19B monthly active users! Let’s take a look at the report.
Facebook updated its Promotion guidelines, affecting the way brands can run contests and sweepstakes. Read all about it!
The Socialbakers team was excited to hear Facebook's results from it's Q2 earnings call last night. Facebook is performing exceptionally well, and we've summarised some of the key points so that you can see what's interesting from an advertising and user perspective.
Good news! Facebook has let go of its restrictions on cover photo text. Now, you’re free to put as much textual content as you like. But before you fill the space with your a novel, read our guide!
The social network introduced Graph Search - a new tool promising to generate relevant results and mainly new connections. What exactly will it mean for businesses on Facebook?
Following the footsteps from previous weeks, we have chosen the most popular and entertaining photos and posts you may have caught a glimpse of on Facebook. The criteria for post search and selection has changed on a weekly basis. This week, we are happy to put forward the most engaging Christmas Facebook posts that received the most attention and attracted the most likes. We hope you will be as enchanted as we were!
Almost overnight, some Facebook users have been surprised at what has happened to their Facebook account. Many of them have noticed that they had been unwillingly and unknowingly rejoined to Facebook groups that they had previously left.