Articles in "Facebook Research"

Facebook Just Had its Best Year for Brand and Media Engagement

Facebook Just Had its Best Year for Brand and Media Engagement image

The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.

Hashtags Increasingly Popular on Facebook

Hashtags Increasingly Popular on Facebook image

After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.

Facebook vs. Twitter – which brands are leading these social networks’ scenes?

Facebook vs. Twitter – which brands are leading these social networks’ scenes? image

Socialbakers is your resource of statistics covering the biggest social networks: Facebook, Twitter, LinkedIn and Google+. Certainly, both Facebook and Twitter have impact on your brand’s success in terms of engagement and overall attention, which fans devote to the brand. Socialbakers monitoring expertise now brings you in one place the overview of top Facebook brands and Twitter accounts and provides inside about the performance of the same brands on these two social networks.

How does your Fan Count relate to your actual Fan Engagement?

How does your Fan Count relate to your actual Fan Engagement? image

There is long held belief that the success of the Facebook page is measured through the number of fans. According to research done among Facebook brand page owners, fans are still considered as measurement of success. At Socialbakers, we were successful in educating our clients that now understand what is more important. Engagement Rate.

Engage 2014 London by Socialbakers