Created by marketers in 2005, Cyber Monday is the e-commerce counterpart to Black Friday. E-commerce brands, from large (such as Amazon and eBay) to small, offer customers majorly discounted prices on things such as electronic goods, or on the price of delivery. For e-commerce brands, the two days function as a double opportunity to make a ton of sales. But how does their strategy and their success differ from Friday to Monday?
Black Friday is the day that one third of all Americans go shopping – with an estimated $11.4 billion spent on that day alone in 2012 in the retail sector. When combined with Cyber Monday, it’s claimed by Deloitte that 47% of us will be shopping online during this time.
As the German Federal Elections are fast approaching, both candidates and fans alike are flocking to Facebook to voice their opinions. Socialbakers shows just how they performed in its pre-election infographic.
Socialbakers Stacks Up the G20 Leaders' Engagement on Facebook
(UPDATED) Sometimes, journalists get stats wrong. The Facebook stats found on our page are not primarily intended for journalists, but rather Ad estimates for marketers.
Each month, we release social media reports for about 60 countries worldwide. Get yours now to gain valuable Facebook insights and to get a step ahead of your competition!
The Super Bowl is probably on of the biggest sporting events in the US, and is surrounded by big budget commercials as brands try to get the most out of the high viewership potential.
Throughout 2012, several countries experienced a significant growth in user volumes on Facebook. Some of these changes have contributed to the shift in the overall ranking of continents!
Clothing retailers Zara and H&M have established themselves as global high street giants with stores all over the world. But who is leaving the biggest footprint in terms of Facebook fans, and in which countries are they winning the battle for hearts and minds?
Targeting audiences is a strategy found at the heart of any marketing campaign. Who you communicate to and the message you send are essential components to their success. We asked ourselves, are UK mobile operators' Facebook fans really in the UK?