Last week, Twitter became fully searchable. Now that about 500,000,000,000 Tweets will be searchable, we wanted to examine a representative sample of 1 million branded Tweets to see what they would look like, and how they engage Followers.
A Socialbakers study shows that Local Pages are the best bet for gaining interactions, beating out Global Pages by a wide margin with better localized content. Local Pages are also able to deliver more content and have a higher promotion efficiency.
The midterm elections wrap up in the US tomorrow, and the dash to the end is in full swing. We have been tracking the Facebook performance for every candidate in every race - for the House, Senate, and governorships - with results that will interest campaigners and voters alike.
It’s true that one can’t easily find that many data-driven studies about LinkedIn. So we went and had a look at last month’s data from the top 100 companies – not only did we come upon some interesting insights, but we also found a content gap within the professional network – a gap that Smarter Social Marketers can take advantage of.
This just in: social media marketers have done more than just walked away from using YouTube for video content - they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.
If you are an active Facebook® or Twitter user, you probably have been drowning in videos of - or were even asked to take part in - the #IceBucketChallenge. The saturation point is here, but we are going to soak you one more time.
On October 5th, the world’s 5th largest country, 7th largest economy*, and 3rd largest Facebook market will go to the polls to vote for President, National Congress, state governors, and state legislatures. As part of Socialbakers’ global coverage of the biggest election year in history, we’ll be tracking the lead-up to the Brazilian elections on a special microsite, taking our information from the only opinion poll that really matters – Facebook.
In Q1, we published a report on one of the most active and successful automobile brands on Facebook, Mercedes-Benz. The past report measured their 2013 digital performance - now Q2 2014 results are in!
In an age where technology has finally caught up with our fantasies, Hollywood seems to have found its golden goose. Comic book-based movies and series have been popping out from every direction, reeling in millions of fans and billions of dollars across the globe. With that in mind, it’s no surprise that these multi-billion dollar productions were the social media heroes at this year’s San Diego Comic-Con.
The 2014 World Cup had some great goals, excellent ad campaigns, and one bite. On June 24th, when Uruguayan striker Luis Suarez bit Italian defender Giorgio Chiellini’s left shoulder, it was the third time he had bitten an opponent during a match, and everyone - fans, FIFA, and brands - took note.