Articles in "Facebook Statistics"

Photos Are Still King on Facebook

Photos Are Still King on Facebook image

Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact. We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack.

Finding The Right Engagement Rate for your Facebook Page in 2014

Finding The Right Engagement Rate for your Facebook Page in 2014 image

Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.

Facebook Pages Without Direct Message Button Get 5X More Wall Posts

Facebook Pages Without Direct Message Button Get 5X More Wall Posts image

Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?

Did E-Commerce Brands Truly Take Advantage of Cyber Monday and Black Friday?

Did E-Commerce Brands Truly Take Advantage of Cyber Monday and Black Friday? image

Created by marketers in 2005, Cyber Monday is the e-commerce counterpart to Black Friday. E-commerce brands, from large (such as Amazon and eBay) to small, offer customers majorly discounted prices on things such as electronic goods, or on the price of delivery. For e-commerce brands, the two days function as a double opportunity to make a ton of sales. But how does their strategy and their success differ from Friday to Monday?

Engage 2014 London by Socialbakers