This just in: social media marketers have done more than just walked away from using YouTube for video content - they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.
There is a new champion of the European Retail market, and they aren’t just winning by one metric - this is a total knockout!
Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact. We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack.
Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.
Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?
Users of Socialbakers Analytics may have noticed some new features today. To make accessing and understanding your metrics easier and more useful, we’ve enhanced Socialbakers Analytics with tighter integration of the latest Facebook insights.
Created by marketers in 2005, Cyber Monday is the e-commerce counterpart to Black Friday. E-commerce brands, from large (such as Amazon and eBay) to small, offer customers majorly discounted prices on things such as electronic goods, or on the price of delivery. For e-commerce brands, the two days function as a double opportunity to make a ton of sales. But how does their strategy and their success differ from Friday to Monday?
Black Friday is the day that one third of all Americans go shopping – with an estimated $11.4 billion spent on that day alone in 2012 in the retail sector. When combined with Cyber Monday, it’s claimed by Deloitte that 47% of us will be shopping online during this time.
As the German Federal Elections are fast approaching, both candidates and fans alike are flocking to Facebook to voice their opinions. Socialbakers shows just how they performed in its pre-election infographic.
Socialbakers Stacks Up the G20 Leaders' Engagement on Facebook