Articles in "Social Marketing Tips"

FMCG Smart Storytellers & Tasty Tips

FMCG Smart Storytellers & Tasty Tips image

Crafting a content strategy is the first challenge brands face on social; the second is monitoring their performance to improve. Socialbakers has cleverly designed the Smart Storytellers to lessen those difficulties.

How to Protect your Brand’s Social Media Account

How to Protect your Brand’s Social Media Account image

We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.

Industry Highlight: Fashion & Beauty

Industry Highlight: Fashion & Beauty image

Our exclusive social media Industry Reports are now available. To evaluate how social is being leveraged to meet business goals, Socialbakers has collected insights from 14 key industries. You’re welcome! To highlight the kind of insights available in these reports, below we highlight one of social’s more colorful industries: Fashion & Beauty.

The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags image

Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.

What Can Brands Learn from Nonprofits, Science Educators and Public Service?

What Can Brands Learn from Nonprofits, Science Educators and Public Service? image

When it comes to social marketing, we naturally think of brands. But what about public interests? How are they leveraging the power of social to achieve their goals? To find out we picked some of the most engaged nonprofits, science educators and civil servants on Twitter, and measured their performance. Check out our infographic below, and see what social marketing lessons they can teach us.

How Instagram Killed Vine For Marketers

How Instagram Killed Vine For Marketers image

The blogosphere has recently been ablaze about Instagram and Vine’s destinies, after Instagram introduced its own video feature last June. Would users abandon Vine’s video service for Instagram? Or would the two be able to peacefully coexist?

Social Command Center: We Built It In 9 Days, You Can Too

Social Command Center: We Built It In 9 Days, You Can Too image

Social media command centers are one of the hottest ideas floating around the marketing world, with brands like Dell, Nestle, and even the American Red Cross establishing their own in the last year. Recently, we built our own, and we did it in nine days. In this 3-part series we’ll show you how and why we did it, and how you can too!

Engage 2014 New York by Socialbakers