More and more brands are using social media as a communications and advertising channel. However, companies may overlook the fact that these platforms can also be used as a great data source for marketing research. We’ve brought you some tips on how to effectively conduct research through social media.
In our previous Key Performance Indicator study, we focused on the Automotive Industry. This week we will provide insights on how to measure the performance of social media customer care and develop effective social media marketing strategies for the Telecom Industry.
We've compiled a quick analysis of Facebook Post Reach and brought you advice on how to make it work best for your Page. Check it out!
Our last Key Performance Indicator study focused on the Electronics Industry. This week’s study discusses the ways in which to measure the performance of social care and provide insights for marketing strategies for the automotive industry.
Last week we brought you some tips for tracking the right Key Performance Indicators for the media industry. Today’s article focuses on how to measure the performance of social care and provide insights for marketing strategies for electronics.
Making a name and building awareness are some of the most important factors for the success of fledgling companies. But how do you get started in social media and what are the factors that you need to be aware of? We’ve brought you some tips on how to set up your social marketing strategies.
Last week we brought you some tips for tracking the right Key Performance Indicators for the Consumer Packaged Goods industry. Today’s article focuses on how to measure the performance of social care and provide insights for marketing strategies for Media.
The US financial industry might not have much in common with your business, but the recently proposed social media guidance contains best practice that every brand can take to heart.
When we released our customer care studies, there was some talk about this metric not being the key element in social media. This is completely correct. Our company has always said that, “social is not about 1 metric, it’s about all of them.” This means that social marketing is not only about fans, customer care, or engagement exclusively - it must consider all of these metrics and much more!
Last week’s KPI study discussed the important social media Key Performance Indicators for the Retail Industry. This week we’ve provided insight for brands in the Consumer Packaged Goods (CPG) industry on how to measure the performance of their social customer care and create effective marketing strategies.