We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.
Our exclusive social media Industry Reports are now available. To evaluate how social is being leveraged to meet business goals, Socialbakers has collected insights from 14 key industries. You’re welcome! To highlight the kind of insights available in these reports, below we highlight one of social’s more colorful industries: Fashion & Beauty.
Remarkably few social marketers are using competitive analytics, according to a recent Socialbakers survey. This means that more brands are flying blind, creating social strategies without competitive insights into their performance.
Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.
When it comes to social marketing, we naturally think of brands. But what about public interests? How are they leveraging the power of social to achieve their goals? To find out we picked some of the most engaged nonprofits, science educators and civil servants on Twitter, and measured their performance. Check out our infographic below, and see what social marketing lessons they can teach us.
The blogosphere has recently been ablaze about Instagram and Vine’s destinies, after Instagram introduced its own video feature last June. Would users abandon Vine’s video service for Instagram? Or would the two be able to peacefully coexist?
Advertising on social is the future, and it helps to have a powerful tool to help you navigate and optimize your way to success. We took a look at what our Ad Analytics platform offers, compared to Facebook’s free tools.
Social media command centers are one of the hottest ideas floating around the marketing world, with brands like Dell, Nestle, and even the American Red Cross establishing their own in the last year. Recently, we built our own, and we did it in nine days. In this 3-part series we’ll show you how and why we did it, and how you can too!
Social marketing has a lot of moving parts. But it’s not rocket science. With a little background and inspiration you can take your first steps toward stellar content, conversation and care. To that end, we’ve compiled a helpful list—for newbies and pros—of 10 things your brand should avoid if you wish to excel.
As social media becomes increasingly all-pervasive, more tools have been invented to help marketers manage the space.