When it comes to social marketing, we naturally think of brands. But what about public interests? How are they leveraging the power of social to achieve their goals? To find out we picked some of the most engaged nonprofits, science educators and civil servants on Twitter, and measured their performance. Check out our infographic below, and see what social marketing lessons they can teach us.
The blogosphere has recently been ablaze about Instagram and Vine’s destinies, after Instagram introduced its own video feature last June. Would users abandon Vine’s video service for Instagram? Or would the two be able to peacefully coexist?
Advertising on social is the future, and it helps to have a powerful tool to help you navigate and optimize your way to success. We took a look at what our Ad Analytics platform offers, compared to Facebook’s free tools.
Social media command centers are one of the hottest ideas floating around the marketing world, with brands like Dell, Nestle, and even the American Red Cross establishing their own in the last year. Recently, we built our own, and we did it in nine days. In this 3-part series we’ll show you how and why we did it, and how you can too!
Social marketing has a lot of moving parts. But it’s not rocket science. With a little background and inspiration you can take your first steps toward stellar content, conversation and care. To that end, we’ve compiled a helpful list—for newbies and pros—of 10 things your brand should avoid if you wish to excel.
As social media becomes increasingly all-pervasive, more tools have been invented to help marketers manage the space.
Now that 2014 is in full swing, the number one New Year’s resolution for social media managers should be to get a fuller understanding of their Facebook metrics.
Whether or not you’re jumping on the bandwagon, native advertising is in full motion. Big stories will appear this year on what works and what doesn’t. But before we get all shook up, let’s take a closer look at what native advertising represents to marketers and viewers in 2014.
Social media is full of memes and buzzwords, but ‘content marketing’ is not one of them. In 2013, content marketing defined how brands reached hearts and earned trust online. This year we expect content marketing to be bigger than ever. Here’s the scoop on what to expect, and how content marketing connects values and enjoyable stories to your products.
We publish daily to bring you hot topics and expert advice in social marketing. Today, we look back at our readers’ favorite Socialbakers stories in 2013. Recap some of the big announcements, techniques and infographics published right here.