Social Marketing Blog

Engage London 2014: Our Biggest Social Media Event Ever

Engage London 2014: Our Biggest Social Media Event Ever image

An event unparalleled anywhere in the marketing world, Engage is where the finest practitioners come together on one stage. Whether you’re a seasoned social pro or just getting started – anywhere you sit in your company – you’ll engage the innovators, discover the trends, and learn the tools that will transform your social strategy for years to come. Below, have a look at what each session has in store.

Why Brands Need to Monitor Social Media 24/7

Why Brands Need to Monitor Social Media 24/7 image

For brands, a social media presence is a necessity these days. From providing services to selling merchandise to connecting customers across platforms, social media has become an indispensable part of the modern business landscape. For customers, this also means that brands seem available to answer urgent demands or questions at all times.

Hashtags Increasingly Popular on Facebook

Hashtags Increasingly Popular on Facebook image

After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers image

Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.

Social Marketing Gets Smart at Engage London 2014

Social Marketing Gets Smart at Engage London 2014 image

Are you ready for Engage London 2014? We're bringing together the world's best in social marketing, and the freshest insights, delivered personally on one stage. For us engagement isn’t just a buzzword, it’s an imperative. If you’re not engaged, you’re not a social marketer! Read on to see how this topic and more will be presented at our hotly anticipated conference – Engage London 2014.

Finding The Right Engagement Rate for your Facebook Page in 2014

Finding The Right Engagement Rate for your Facebook Page in 2014 image

Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.

The Zuckerberg Law - Is It True for Brands?

The Zuckerberg Law - Is It True for Brands? image

Awhile back, Mark Zuckerberg proposed an ambitious formula about the future of social sharing. He claimed that sharing would increase exponentially over time. Three years later, we have the data to look at his assertion, applying it to brands. The results are very surprising...

Engage 2014 New York by Socialbakers