Social Marketing Blog

Videos Under Two Minutes Generate the Most YouTube Views

Videos Under Two Minutes Generate the Most YouTube Views image

Using YouTube to reach your Fan’s can be a tricky proposition. Done right, and you can create something that your audience will remember for a long time after, and will want to share with their friends. Videos have the potential to really go viral. But how long should a video be? Make it too long, and people will be yawning and looking for something more interesting to occupy their time. Make it too short, and you might risk your content being easily forgettable and your message undelivered.

A Quick Look Back at Engage NYC 2013!

A Quick Look Back at Engage NYC 2013! image

Last Thursday, we hosted the international conference on social media marketing in New York City. Engage NYC 2013 brought speakers and attendees from all corners of the world. Industry innovators shared their experiences, including successes and mistakes they learned while growing their engagement with their fans and customers. We also learned about new trends and looked at tools for the future of social marketing.

Samsung Reaches 25M Facebook Fans, Becomes No.1 Brand in Europe

Samsung Reaches 25M Facebook Fans, Becomes No.1 Brand in Europe image

In the lead up to Engage NYC 2013, we’re recognizing a brand which has mastered the art of social care: Samsung who recently reached 25 million fans on Facebook in Europe. It seems 3.5% of Europe’s population have one thing in common--they’re all fans of Samsung on Facebook, making the preeminent electronics company the number one brand on the old continent.

Engage NYC 2013 This Week! First, A Look Back

Engage NYC 2013 This Week! First, A Look Back image

Yes, Engage NYC 2013 is this week! On Thursday November 21, some of the world’s leading innovators in social marketing will share one stage and deliver their stories, insights and techniques. In anticipation for the event, we take a look back at previous Engage conferences, some highlights and summaries of what has become a major social media event.

Engage 2014 London by Socialbakers