Social Marketing Blog

Are You Prepared for Big Changes Within Facebook Advertising Platform?

Are You Prepared for Big Changes Within Facebook Advertising Platform? image

In 2013 we saw some great improvements by Facebook within their advertising platform: Introduction of Custom Audiences, Lookalike Audiences, FBX, Retargeting through Custom Audiences - all topped with amazing financial results in Q4 (53% of ad revenue from mobile, wow!). This has set a great foundation for an exciting 2014.

Socialbakers Goes Global for Social Media Week

Socialbakers Goes Global for Social Media Week image

Now that Social Media Week, held in eight major cities around the world, has wrapped, let’s talk a bit about the takeaways from the event. There were exciting new innovations to the conference itself, many of which highlighted the global potential for social media marketing that is the event’s raison d’etre.

How Instagram Killed Vine For Marketers

How Instagram Killed Vine For Marketers image

The blogosphere has recently been ablaze about Instagram and Vine’s destinies, after Instagram introduced its own video feature last June. Would users abandon Vine’s video service for Instagram? Or would the two be able to peacefully coexist?

Save The Date: Engage is Back!

Save The Date: Engage is Back! image

Socialbakers invites you to Engage London 2014, a social media conference for marketers by marketers. On April 30, you’re in for a day of exclusive insights, expert advice and interactive discussion with the world’s leading brands in social content, care and advertising. As always, Engage is where the future of social media gets delivered.

Engage 2014 New York by Socialbakers