In a momentous move, Facebook announced today that they will begin rolling out premium video advertising on mobile for “a select group of advertisers.”
Socialbakers surveyed over 500 marketing professionals, spanning 82 countries and 20 industries to better understand where social media is heading in 2014. The State of Social Marketing, Part One, concerned the priorities and practices of marketers. Part Two defines the state of social media advertising, from how Fortune 500 companies operate with no social advertising budget to why Twitter struggles to attract advertisers.
Social media has forced brands to adapt their strategies in favor of content and conversation. And native advertising has become the darling of marketers looking to win in an overcrowded competition for consumers’ attention. Here we explain what makes native advertising so effective.
Social media command centers. Sure, they are cool, trendy, and can prove incredibly useful. But to most marketers, two other adjectives also come to mind: difficult and expensive. With so much technology linked together, it must require a huge investment of time and money. Right? That’s what you’d think. But it’s not true. With our method and insights, building a social media command center is so much easier than you think! We will show you the 4 steps to establish your own center, and some more insight into how we built one from start to finish in only 9 days.
If you know Socialbakers, then you know that it’s our mission to ensure marketers achieve their loftiest goals on social. To that end, we’ve made some helpful changes to our tagging scheme that will streamline performance analysis on our website. Get the stats you need, make comparisons and benchmark with even more accurate and relevant data.
Announcing the newest development from the Socialbakers crew, a mobile app for Android-friendly marketers to get real-time executive reports when and wherever!
When it comes to social marketing, we naturally think of brands. But what about public interests? How are they leveraging the power of social to achieve their goals? To find out we picked some of the most engaged nonprofits, science educators and civil servants on Twitter, and measured their performance. Check out our infographic below, and see what social marketing lessons they can teach us.
Red Light. Green Light! Mercedes-Benz Races Ahead on Social Media.
In 2013 we saw some great improvements by Facebook within their advertising platform: Introduction of Custom Audiences, Lookalike Audiences, FBX, Retargeting through Custom Audiences - all topped with amazing financial results in Q4 (53% of ad revenue from mobile, wow!). This has set a great foundation for an exciting 2014.
Engage is a social media conference for marketers by marketers! Get up close and personal with the world’s leading voices in social marketing. Experts from around the world will divulge their marketing secrets, insights and techniques for creating an optimized social workflow. Don't miss out on the event, the insights – and the cocktail party.